For Rohit Saraf, style has never been about making the loudest statement. Whether he is dressed for a wedding, stepping onto a film set or simply travelling between shoots, his approach is picking what works for him. It is a philosophy that extends to his grooming routine as well, where consistency is more important than complicated rituals.
That balance between looking good and feeling good is also at the heart of his ongoing association with Kama Ayurveda. Returning as the face of the brand’s Bringaras collection for a second consecutive year, the actor has made the range a part of his own haircare routine, particularly as his work demands frequent styling, heat and long hours on set.
From his favourite Indian wear silhouettes to his approach to skincare, preventive haircare and the meaning of luxury, Rohit speaks to Manifest about building a personal style that feels understated and entirely his own.
Manifest: You’ve become one of the few young actors whose ethnic wardrobe consistently sparks conversation. How has your relationship with Indian wear evolved over the years, and what makes you gravitate towards a particular silhouette or designer?
Rohit: After years of trial and error, I’ve finally figured out what works best for me when it comes to Indian wear, and that’s structured silhouettes with subtle embellishments. I’m also drawn to Indian craftsmanship and handcrafted textiles, which is a big part of why I gravitate towards certain pieces. When it comes to styling, I keep it minimal. A good watch or a simple bracelet is all I really need.
M: Manifest celebrates modern Indian weddings. What’s your personal formula for dressing as a wedding guest? How do you strike the balance between looking sharp without overshadowing the couple?
R: Like I said, I usually stick to structured silhouettes with minimal embellishments. They make me feel polished and help me stand out without overdoing it. The same philosophy applies to accessories. I believe less is more.
As for designers, Kunal Rawal, Anamika Khanna and Mayyur Girotra are among the many I love wearing.
M: You’ve often embraced softer, understated fashion rather than loud trends. Do you think today’s generation of men is becoming more confident about expressing themselves through colour, embroidery and jewellery?
R: Absolutely, and I think it shows how open men are today to experimenting with silhouettes, textures and craftsmanship. There’s a growing appreciation for Indian crafts, and men are wearing them with real pride. Personally, I keep my own jewellery and accessories minimal, but someone like Ranveer Singh carries statement jewellery effortlessly, from bold neckpieces to rings, and really owns the look. It’s great to see how fashion is evolving, with men breaking traditional barriers and expressing themselves with far more confidence.
M: Great hair has become just as important as great outfits. Has your approach to haircare changed since entering the industry, and what are the non-negotiables in your grooming routine today?
R: I like to keep my haircare routine simple and consistent, which is one of the reasons I love the collection from Kama Ayurveda. It takes care of my hair from root to tip without making the routine feel complicated. Once a week, I massage my scalp with the Bringaras Invigorating Scalp & Hair Oil, followed by the Bringaras Balancing Shampoo, which cleanses my scalp thoroughly without stripping away its natural moisture.
I absolutely love the Smoothing Hair Serum as well. It works as a heat protectant, adds a healthy shine and keeps my hair frizz-free. My newest favourite is the Densifying & Fortifying Scalp Concentrate, which is lightweight, absorbs quickly and has helped reduce hair fall while making my hair feel fuller and healthier.
M: You’re returning as the face of Kama Ayurveda’s Bringaras collection for the second consecutive year. What made this partnership feel like a natural continuation, and what about the campaign resonates with you personally?
R: I genuinely believe in the product. Having used the Bringaras collection for over a year now, I’m a big fan. The smoothing hair serum, in particular, is something I never travel without. You’ll find a bottle in my home bathroom, my vanity van and my travel bag. That’s how much of a non-negotiable it’s become.
So continuing as the face of the collection for a second year felt like a very natural decision. What I really appreciate about this campaign is that it’s rooted in facts. Every product undergoes clinical testing, and those results are communicated in a simple, straightforward and honest way, with no unnecessary hype, just clear, credible information. That authenticity is really what resonates with me.
M: Skincare has become an essential part of self-care for many men. What does your everyday skincare routine actually look like when you’re not on a film set, and has Ayurveda influenced any part of it?
R: On my days off, I like to keep my skincare routine simple. A gentle cleanser, a hydrating moisturiser and a broad-spectrum sunscreen are all I need. Before a shoot, though, I often ask my makeup artist, Imtiaz, to give me a Kansa wand facial massage to help depuff my face, and it’s become one of my favourite pre-shoot rituals.
M: Your work often takes you between film sets, travel and long shooting schedules. How do you manage to maintain healthy skin and hair despite constantly being under makeup, lights and frequent styling?
R: I’ve always believed that less is more, and that prevention is better than cure. That philosophy shapes both my hair and skincare routines. When it comes to hair, I keep reaching for the Bringaras Balancing Shampoo, the Smoothing Hair Serum and the Densifying & Fortifying Scalp Concentrate. The shampoo cleanses really well without leaving my hair feeling dry, the serum doubles up as my go-to heat protectant while keeping frizz in check and adding shine, and the scalp concentrate has quickly become a favourite because I’ve genuinely noticed less hair fall and better hair density over the past few weeks.
My skincare routine is just as simple: a gentle cleanser, a hydrating moisturiser and a broad-spectrum sunscreen. For me, consistency with a few products that work is far more important than having an elaborate routine.
M: Indian weddings today are as much about personal style as tradition. If you were curating your ideal wedding wardrobe, whether as a groom someday or simply for a close friend’s wedding, what are the three pieces you’d invest in and never compromise on?
R: I’d invest in timeless classics over trend-driven pieces: a well-tailored tuxedo, which is a wardrobe essential; a classic bandhgala, something you can wear for years; and a beautifully crafted kurta with minimal embroidery, perhaps in chikankari, for understated elegance. These are the versatile, timeless pieces that never really go out of style.
M: You’ve built a reputation for being relatable, thoughtful and effortlessly stylish. As you look ahead, what does luxury mean to you today? Is it about craftsmanship, wellness, slowing down or something else entirely?
R: For me, luxury is the freedom to say no. It’s reaching a stage in life where you can be intentional about the projects you take on, the people you work with and how you spend your time. I feel incredibly fortunate to be able to choose opportunities that genuinely excite me and align with my values, rather than saying yes to everything that comes my way.
Of course, I appreciate craftsmanship, quality and beautiful experiences, but the greatest luxury today is having that sense of choice. Being able to slow down when you need to, spend time with family and friends, invest in your well-being and create space for the things that matter most. In a world that is constantly moving at full speed, having control over your time and energy feels like the ultimate luxury.