The bridal fashion landscape is shifting, with a new generation of designers challenging convention and rewriting the codes of couture. Whether through one-of-a-kind creations, revived heirlooms, experimental draping or modern interpretations of heritage, these emerging names are creating bridal wardrobes that feel as distinctive as the women wearing them.
DRVV Couture by Dhruv Kapur
When Dhruv Kapur started his label DRVV in 2012, he was one of the few designers in India working with androgyny as a core concept. Fast forward to 2026, and you see his brand undergoing a metamorphosis. “What began as mass production has evolved into a couture label, where every piece is crafted to reflect the person wearing it,” he says. The USP of his brand is that the couturier never repeats any of his looks. “It is a step forward from traditional couture practice because we don’t try to push a design that is already made,” he states. Dhruv works closely with clients who wish to opt for heirlooms and customise them for their wedding. “Our Everloom service invites clients to commission us with their own heirlooms, where ancestral saris or shawls can be more than just preserved, but also revived by hand to adorn the family’s youngest generations so they may carry their identities with them wherever they go,” explains Kapur.
Contact: +91-9711080998
AIKEYAH by Isha Dhingra
This New Delhi-based, made-to-order brand by Isha Dhingra is an extension of her personality. “The art I make, the way I dress, the experiences of my travels, and the books I’ve read—have all shaped this label into products that immediately identify with most women,” she says. Dhingra’s designs seamlessly blend vintage charm with baroque and boho glam influences. Her aesthetic is a welcome antidote to a sea of lookalike lehengas. She is known to create timeless, unconventional couture pieces rooted in modern Indian craftsmanship and a renewed sense of heritage. “I design for the global woman, the designs are fluid, trans seasonal, ageless, and culturally appropriate across the world,” says Dhingra.
Contact: +91-7291825361
Ashwin Thiyagarajan
Chennai-based designer Ashwin Thiyagrajan is a favourite with the Gen Z diaspora. His multi-coloured, patchwork designs have been spotted on Indo-American pop artists Rhea and Lara Raj. The designer’s Tamil-influenced aesthetic is rooted in emotion and memory. Thiyagarajan started making clothes in 2015 and launched his first store in 2018. He likes to have a good balance between softness and structure in his designs. “I have been playing with unconventional drapes and tailoring since the beginning of my career, and not just with bridal fashion, but also with grooms’ fashion,” he says. The reason his aesthetics resonate with many Gen Z brides is because of the way his clothes blend traditional sensibility with edgy silhouettes.
Contact: +91-8105322462
Mirchi by Kim
Kimaya Singh of Mirchi By Kim proves that you don’t necessarily need to attend a fashion school to be a successful designer. Founded in 2024, Mirchi by Kim is inspired by the life that Kimaya lived between New York and India. With a flourishing career as a model, starting a brand was never on her mind. “Embroidery and beadwork often intrigued me, and I started making Y2K-inspired mini dresses and skirts using bugle beads,” she says. Singh gradually launched her bridal line, with her cousin becoming Mirchi’s first bride. The brand embraces a made-to-order philosophy, reducing waste while ensuring every piece is crafted with care and intention.
Contact: +1-7039758830