Several jewellery brands allow prior bookings for gold ahead of the festival. You can make a partial payment upfront and lock in the rate for a fixed period. This helps to manage a likely price spike before Dussehra in Navratri 2026. Ask about the booking period, the minimum amount for partial payment, and whether you can avail of the lower of the locked rate and the day’s rate. Dussehra (Vijayadashami) will be celebrated on Tuesday, 20 October 2026. As part of traditions and cultural practices, it creates the best conditions for new beginnings. It is believed to enhance the prospects of prosperity and attract the blessings of Goddess Lakshmi.
The day honours the central theme of the festival: good overcoming the darkness of evil. According to mythology, it marks Lord Rama’s victory over Ravana and Goddess Durga’s victory over Mahishasura. Read on for the Dussehra 2026 gold buying guide to traditional gold jewellery and coins.
Yes. Dussehra is considered favourable for new purchases, though Dhanteras and Akshaya Tritiya are the traditional peak days for buying gold.
Many families believe the day brings opportunities for new beginnings, and that purchases made on this day attract lasting prosperity and Goddess Lakshmi’s blessings. Many buyers choose Dussehra for a first purchase, a gift, or as part of savings.
Gold prices are subject to change, so check today’s 22K and 24K rate per 10 g on the day you buy.
The Dashami tithi commences at 12:50 PM IST on Tuesday, 20 October 2026, and ends at 2:11 PM IST on Wednesday, 21 October 2026. This is considered an auspicious window to buy gold.
Dussehra is observed on 20 October in most of India, though some regional traditions, including Bengal’s, mark Vijayadashami on 21 October.
If you want to buy during the Vijay Muhurat, the timing varies by city and by source. In New Delhi, it is approximately 1:59 PM to 2:45 PM on 20 October. The afternoon (Aparahna) window starts later in Mumbai than in Delhi or Kolkata, and local timings can differ by 10 to 30 minutes between cities. Check Drik Panchang (drikpanchang.com) in your city before you shop.
Gold jewellery can be gifted or passed down as an heirloom, whereas coins and bars are better for savings and investment because they are easy to resell in an emergency.
Jewellery has lower resale value compared to coins, which can be sold to recover almost the gold rate amount, subject to the jeweller’s buyback policy. Purity is also higher for gold coins than for gold jewellery.
Traditional 22K gold jewellery is popular, including products such as chains, bangles, earrings, pendants, and mangalsutras. Lightweight designs make good gifting choices or everyday wear. Heavier traditional pieces are picked for festive occasions, more sophisticated events, or as heirloom pieces to pass on. 18K jewellery is more durable, but check the BIS hallmark and HUID before buying.
For jewellery, GST is generally charged at 3% of the total value, while a 5% GST rate is applicable for jewellery job work. Ask for an itemised bill and confirm exactly how the jeweller has applied GST. The itemised bill should also cover gold rate, weight, making charges, GST and hallmarking fee.
Several jewellery brands allow prior bookings for gold ahead of the festival. You can make a partial payment upfront and lock in the rate for a fixed period. This helps to manage a likely price spike before Dussehra. Ask about the booking period, the minimum amount for partial payment, and whether you can avail of the lower of the locked rate and the day’s rate.
Gold coins make it easy to adhere to traditions while also serving as a good option for savings. Coins usually carry a lower premium than jewellery. The best choice is 24K (999) coins from a trusted jeweller or mint, ideally BIS-hallmarked, in sealed, tamper-proof packaging.
For coin sizes, 1–2 g and 5–10 g coins are more suited for gifting and for starting gradually with investments, while 20–50 g and 100 g coins are better for savings and investments. It is important to get an invoice and, where provided, a purity or assay certificate for a 100 g coin, especially for reselling later.
Coins from established jewellers and mints usually come sealed with a purity certificate. Check for BIS hallmarking, an intact sealed pack, and a written buyback policy before paying. Avoid buying from unknown sellers, and keep the invoice for resale.
Which is better to buy: 22K or 24K gold?
Choose 22K (916) for jewellery because of its durability. Choose 24K (999) for coins and bars, since it has higher purity, but iis too soft for jewelry. Buy 18K for daily wear and stone-set designs. The right choice depends on whether you want to wear the gold or hold it.