International Icons Find Creative Resonance With Gaurav Gupta

The past few years have belonged to Gaurav Gupta ever since he was accepted at the Paris Haute Couture Week. A stamp of approval by the Federation de la Haute Couture et de la Mode and celebrities flaunting their attire on the red carpet have put him on the global map like no other.

When you have Beyoncé, Mindy Kaling, Ashley Park, Kim Kardashian, Mariah Carey, Shakira, Nicky Minaj, Alison Janney and so many more flaunting their GG couture – it is a stamp of approval that any couturier would kill for.

Gaurav Gupta has steadily cemented his place as a distinctive voice. His work resonates far beyond the boundaries of the Indian fashion universe. His creations have struck a chord with a diverse array of international figures—actors, singers, artists, and directors—who choose his designs for their most important moments, from the Oscars and Emmys to the Met Gala and other prestigious events regarded as the crown jewels of the global stage.

But what is it that sets Gupta apart? His thinking mind looks at women in a multi-dimensional format acknowledging their boldness and femininity all at once.

His work recently adorned the likes of Allison Janney and Mindy Kaling at the 2024 Emmy Awards, both of whom incited much chatter around the outfits. Janney’s outfit was a rather sophisticated yet experimental velvet core gown with a vibrantagni orangeshell from theAarohanam collection.Kaling also chose his creations for the Met Gala, finding resonance with his creation in a different context. That particular piece someday would perhaps be a part of an archival display – it was that distinctive, powerful and represented infinity.

Gupta’s take on why his work resonates with international stars is both thoughtful and telling. “I think Hollywood is wearing our clothes because they find them unique. It is also flattering for them in terms of the silhouette,” he says. It’s a pragmatic understanding of the balance between aesthetics and wearability, something the most prominent figures in entertainment seek when choosing a designer.

His global reach doesn’t stop at Hollywood. The likes of Mariah Carey, who wore his designs during her Mimi Concert in Vegas, and Nicki Minaj on her Pink Friday World Tour, highlight the broader appeal of his creative language.

Gaurav Gupta’s creations have become a choice not only for red-carpet glamour but also for moments that demand high-impact, stage-worthy fashion. Shakira’s choice to wear him during Billboard Latin Week and Beyoncé’s selection of his designs at Luar Fall 2024 show during New York Fashion Week are a testimony to that.

Gupta himself believes the connection he shares with these artists runs deeper than just fashion. “The right people are wearing my creations. They are forward-thinking and experimental, and at the same time, can find that balance in how they are seen for the craft they stamp. The actors, directors, singers, and artists of many kinds — it’s a creative resonance with my work!”. Gupta's work is evident that it is not just a matter of aesthetics but an alignment of creative visions of the designer and the wearer using fashion as a form of artistic expression.

One notable example isPriyanka Chopra, who donned Gupta for the Bulgari Roman Holi Party. Known for her own global influence and her effortless blend of East and West, Chopra probably personifies the very ethos that GG brings to the table. She isn’t alone; people of prominence and celebrity status are drawn to his work because it is evident how it transcends trends, offering a form of couture that is rooted in craft.

Gaurav Gupta’s global trajectory perhaps reflects a broader movement for Indian fashion on the world stage. His approach to design — marked by sculptural elegance and technical precision — seems to strike a chord with those who value art, form, structure, craft, and most importantly his thought process and design language.

As more and more international icons turn to his creations, Gaurav’s work stands as an attestation to the growing presence of Indian creators cutting across continents.