- Avarna Jain,
Chairperson RPSG Lifestyle Media
For her showcase at the Hyundai India Couture Week 2024 in association with Reliance brands, designer Jayanti Reddy showcased her collection called ‘Threads of Legacy’...

For couturier Jayanti Reddy, it's been a wonderful year. At the beginning of 2024, she launched her store in Kala Ghoda, Mumbai. Cut to the second half of the year, she is now bringing in her A/W collection known as 'Threads of Legacy'. Inspired by her hometown Hyderabad, Jayanti Reddy took it up a notch.
Amidst the muted background of the set which is synonymous with her flagship stores in Delhi and Mumbai, Jayanti’s all-new collection was shining bright in rich jewel tones. The music composed by the duo Tech Panda and Kenzani was playing in the background with dramatic arches and pillars adding to the whole atmosphere.
Aditi Rao Hydari was the showstopper looking resplendent in a golden set that featured a short peplum kurta and flared pants.
The silhouette was reminiscent of a sharara and was styled with sleek hair, minimal make-up and a standout necklace from Kishandas & Co. The legacy jewellery maison made partners for the couturier’s show.
The designer showcased 40 looks, out of which many were showcased as capes, cropped jackets, corsets, saree gowns, and lehenga skirts among others.
Her signature Khada dupattas were given a fresh upgrade and most pieces Manifest witnessed were nothing less than a work of art. For Men, we saw pieces that were reimagined with the classic Jayanti Reddy touch. Think bandhgalas, sherwanis, and kurtas in muted colours.
Marrying her old design sensibilities with new—Jayanti Reddy’s new collection is perfect for the serial wedding guest who wants to stand out without going over the top.