Comfort, Couture And Construction Come Together For Tarun Tahiliani’s Hyundai ICW Collection

With his Hyundai ICW collection, Tarun Tahiliani looks at the good old Indian bride from a contemporary lens...

Jul 31, 2024
  • Tarun Tahiliani India Couture Week 2024

    With ‘Otherworldly’, Tarun Tahiliani aims to achieve both the opposite ends of a spectrum. He aims to create clothes that are beautiful, but also comfortable. Clothing that feels like second skin, despite being elaborate and visually stunning. Clothing that is both modern and timeless. Risqué yet safe, revealing yet never vulgar, playful yet serious.

    The looks were traditional yet modern. The colour palette included ivory, pastels, black and lots of red. Bling and intricacy dominated the collection. Embroideries includedKashidakar, Mukaish, chikankari. While there were a lot of traditional lehengas, there were also some corset lehengas.

    Tarun Tahiliani India Couture Week 2024
    Image credit: FDCI

    His signature pre-draped saris also made an appearance. Another trend spotted was embroidered lace and sheer fabrics. The outfits were complimented by jewellery from Hazoorilal by Sandeep Narang and Shree Jee Jaipur. Accessories included headgear, cute little bags and belts. Some models had their hair done in an old Hollywood manner.

    Tarun Tahiliani India Couture Week 2024
    Image credit: FDCI

    All in all, the collection is straddling two very different worlds. This collection is going to be embraced by traditional and contemporary brides, as well as fashion-forward and fuss-free brides.

    While the collection was truly 'otherworldly', an organisational hiccup led to the showcase making history. Limited seating at the venue meant chaos outside the show area. This led to the designer taking the unprecedented decision to repeat the show for the people who couldn't gain entry before. Now that's what makes a show one for the books!

    - Avarna Jain,
    Chairperson RPSG Lifestyle Media

    For Manifest to become one of Cambridge Dictionary's most viewed words of 2024 — 1,30,000 hits and counting — it means some of us must have Googled it at least once. I know, I hit that search button over and over again
    because each time I looked at it, I saw a new meaning.

    - Avarna Jain,
    Chairperson RPSG Lifestyle Media

    Putting together a homegrown title at a time when the demise of print has been long announced may seem surprising...
    ...but it has long been a dream of mine to give India a magazine it deserves. A magazine that is the country.

    - Avarna Jain,
    Chairperson RPSG Lifestyle Media

    And nothing, absolutely nothing, represents India more than our weddings.It is a time when families are brought together. Traditions come alive as they are adapted to each couple's beliefs. And lives are joined in a way that the romantic in me still enjoys.

    - Avarna Jain,
    Chairperson RPSG Lifestyle Media

    The fact that it comes with band, baaja and baraat — what's not to love?And that is the reason our first issue celebrates:
    THE NEW BRIDE.

    - Avarna Jain,
    Chairperson RPSG Lifestyle Media

    If you look at
    'Curate Beautiful, Create Happy'individually, they are powerful but when you put them together, they become a promise. While each section is dedicated to a word, I hope you will see this as your first of many handbooks for happiness.

    - Avarna Jain,
    Chairperson RPSG Lifestyle Media

    Curate
    Where we give you a fast-paced look into everything you should wish list when you start to think about marriage. What to buy and how to dress, along with modern mithai and the homegrown fragrance makers to bookmark. Make special note of the feature on alta.

    - Avarna Jain,
    Chairperson RPSG Lifestyle Media

    Beautiful
    It has everything you need to make your wedding special. From the big comeback of red and pink in bridal wear to how the cool kids are wearing corsets to the celebration, there is only one way to get ready for a wedding —with enjoyment.

    - Avarna Jain,
    Chairperson RPSG Lifestyle Media

    Create
    This section is a building block, a step to a better life. A place where we have all the answers. Or at least the beginning of a great conversation.

    - Avarna Jain,
    Chairperson RPSG Lifestyle Media

    Happy
    This needs very little description. It has travel with a special focus on incredible India, and a collection of wedding albums, sourced randomly, but collected with abundance because happiness has no limits.

    - Avarna Jain,
    Chairperson RPSG Lifestyle Media

    This first issue has a lot more, including a carefully edited address book of everything you need to make your wedding perfectly 'gramworthy! But it doesn't stop there. Each issue will be different because each one of you is unique.
    Because we manifested this difference, now we will celebrate you.

    - Avarna Jain,
    Chairperson RPSG Lifestyle Media