Brittle to Beautiful: Naturali’s Bond Repair Range Is The New Hair Bestie

With excessive hair styling, heating, and colouring becoming increasingly common, restorative, bond repair products have emerged as a big trend in hair care. This has fuelled the need for natural ingredients. One brand that has this right up its alley is Naturali. The nature-inspired personal care brand, backed by science from Guiltfree Industries Pvt. Ltd. by RP-Sanjiv Goenka Group just announced the launch of its Bond Repair Range, a professional hair care collection developed for damaged hair.

The hair care range, consisting of a shampoo, conditioner and hair serum, is formulated specifically for excessively damaged, chemically treated, and bleached hair. It aims to bridge the gap between salon-grade repair and everyday at-home hair care. 

The formulation

The range is built on the science of TeraBond, a patented technology from the US. The formulations also feature bioactives like chia seeds, moringa, and bamboo extracts, designed to strengthen hair from within, restore shine, reduce breakage, control frizz, and improve manageability. According to the brand, the complete three-step routine is engineered to repair up to two years of accumulated hair damage.

The Launch 

The launch was revealed during an Instagram Live session in collaboration with iDiva, bringing together Naturali's brand and R&D teams from Mumbai and Kolkata. Actor and content creator Nauheed Cyrusi joined the conversation alongside influencer Sirin Hazari, Urvashi Bhura, Vice President—Strategy and M&A, Anirrban Mukherjii, Business Head—Personal Care, and Vikas Pawaskar, R&D Head—Personal Care, with the session being moderated by iDiva's Ekanshi Garera.

Interestingly, Cyrusi was involved before the official launch, testing the products and sharing feedback with the research team during the formulation process. Speaking about the new range, Anirrban Mukherjii says, “At Naturali, we've always believed that great products begin with listening to what people truly need. Given the challenge at hand, our experts spent four years creating the Bond Repair Range, bringing advanced TeraBond Technology and natural ingredients together." 

"For us, this isn't just the launch of a new range, it's a reflection of where Naturali is headed," said Urvashi Bhura. "Younger consumers are investing more in self-care, but they're also making more informed choices. The Bond Repair Range was created with exactly that mindset: built on science, designed for performance, and made accessible for everyday use." 

Where is this range available?

The range is available now on naturali.co.in and Amazon. The Naturali Bond Repair Shampoo and Conditioner are priced at ₹549 each, and the Hair Serum at ₹699.