Brows by Suman Is the Brow Artist Celebrities Swear By for Effortless and Natural Arches

Founder Suman Jalaf shares her timeless brow advice, tips and what’s trending for 2025...

Aug 1, 2025
  • Brows by Suman
    Presenting Brows by Suman, bringing her global brow expertise to the capital!Instagram/ Brows by Suman

    Eyebrows have become one of beauty’s biggest statements, shaping not only our features but also our confidence. Few people understand this transformation better than Suman Jalaf, founder of Brows by Suman. From London to Bollywood, her name is synonymous with brows that look untouched yet perfectly defined.

    “Effortless, natural and bespoke,” is how she sums up her signature approach. Unlike the heavily laminated or stamped brows that come and go with trends, her work focuses on subtle structure and softness.

    In Conversation With Brows by Suman


    Manifest: How would you describe your signature brow style?
    Suman: Effortless, natural and tailored to each face. We don’t copy trends or templates, we refine what’s already there, with soft precision.


    M: What is something that keeps clients coming back to you?
    S: The natural touch. People trust us to make their brows look like their own. Never harsh, never stamped-on. And they love the peace of mind that comes with knowing they’re in good hands.


    M: What are the biggest brow shifts you’re seeing for 2025?
    S: It’s refreshing, brows are becoming softer again. Less heavy lamination, more airy fullness, real hair strokes, and a shape that feels like skin.


    M: How far in advance should a bride plan her brows before the wedding?
    S: Ideally, three to six months. That window gives us enough time to grow out sparse areas, create a balanced arch, and refine the shape stress-free.


    M: What’s one lesson your journey has taught you that always holds true?
    S: Stay rooted in your craft. Trends and noise will always come and go, but passion, practice and purpose never lose value; they always show in your work.


    M: Any quick tips for healthy brows?
    S: So many! But if I had to pick two, put the tweezers away, and feed your brows. A bit of castor oil or a good brow serum, a few times a week, can make a world of difference.


    Whether you’re a bride, bridesmaid or guest, meet Suman Jalaf and discover how brows can transform your entire look, Visit Brows by Suman at the FDCI Manifest Wedding Weekend, this August 2–3, 2025, at the Taj Palace, New Delhi. Taste, customise, and get inspired. Register here.

    - Avarna Jain,
    Chairperson RPSG Lifestyle Media

    For Manifest to become one of Cambridge Dictionary's most viewed words of 2024 — 1,30,000 hits and counting — it means some of us must have Googled it at least once. I know, I hit that search button over and over again
    because each time I looked at it, I saw a new meaning.

    - Avarna Jain,
    Chairperson RPSG Lifestyle Media

    Putting together a homegrown title at a time when the demise of print has been long announced may seem surprising...
    ...but it has long been a dream of mine to give India a magazine it deserves. A magazine that is the country.

    - Avarna Jain,
    Chairperson RPSG Lifestyle Media

    And nothing, absolutely nothing, represents India more than our weddings.It is a time when families are brought together. Traditions come alive as they are adapted to each couple's beliefs. And lives are joined in a way that the romantic in me still enjoys.

    - Avarna Jain,
    Chairperson RPSG Lifestyle Media

    The fact that it comes with band, baaja and baraat — what's not to love?And that is the reason our first issue celebrates:
    THE NEW BRIDE.

    - Avarna Jain,
    Chairperson RPSG Lifestyle Media

    If you look at
    'Curate Beautiful, Create Happy'individually, they are powerful but when you put them together, they become a promise. While each section is dedicated to a word, I hope you will see this as your first of many handbooks for happiness.

    - Avarna Jain,
    Chairperson RPSG Lifestyle Media

    Curate
    Where we give you a fast-paced look into everything you should wish list when you start to think about marriage. What to buy and how to dress, along with modern mithai and the homegrown fragrance makers to bookmark. Make special note of the feature on alta.

    - Avarna Jain,
    Chairperson RPSG Lifestyle Media

    Beautiful
    It has everything you need to make your wedding special. From the big comeback of red and pink in bridal wear to how the cool kids are wearing corsets to the celebration, there is only one way to get ready for a wedding —with enjoyment.

    - Avarna Jain,
    Chairperson RPSG Lifestyle Media

    Create
    This section is a building block, a step to a better life. A place where we have all the answers. Or at least the beginning of a great conversation.

    - Avarna Jain,
    Chairperson RPSG Lifestyle Media

    Happy
    This needs very little description. It has travel with a special focus on incredible India, and a collection of wedding albums, sourced randomly, but collected with abundance because happiness has no limits.

    - Avarna Jain,
    Chairperson RPSG Lifestyle Media

    This first issue has a lot more, including a carefully edited address book of everything you need to make your wedding perfectly 'gramworthy! But it doesn't stop there. Each issue will be different because each one of you is unique.
    Because we manifested this difference, now we will celebrate you.

    - Avarna Jain,
    Chairperson RPSG Lifestyle Media