Brows by Suman Is the Brow Artist Celebrities Swear By for Effortless and Natural Arches
Founder Suman Jalaf shares her timeless brow advice, tips and what’s trending for 2025...
Eyebrows have become one of beauty’s biggest statements, shaping not only our features but also our confidence. Few people understand this transformation better than Suman Jalaf, founder of Brows by Suman. From London to Bollywood, her name is synonymous with brows that look untouched yet perfectly defined.
“Effortless, natural and bespoke,” is how she sums up her signature approach. Unlike the heavily laminated or stamped brows that come and go with trends, her work focuses on subtle structure and softness.
In Conversation With Brows by Suman
Manifest: How would you describe your signature brow style?
Suman: Effortless, natural and tailored to each face. We don’t copy trends or templates, we refine what’s already there, with soft precision.
M: What is something that keeps clients coming back to you?
S: The natural touch. People trust us to make their brows look like their own. Never harsh, never stamped-on. And they love the peace of mind that comes with knowing they’re in good hands.
M: What are the biggest brow shifts you’re seeing for 2025?
S: It’s refreshing, brows are becoming softer again. Less heavy lamination, more airy fullness, real hair strokes, and a shape that feels like skin.
M: How far in advance should a bride plan her brows before the wedding?
S: Ideally, three to six months. That window gives us enough time to grow out sparse areas, create a balanced arch, and refine the shape stress-free.
M: What’s one lesson your journey has taught you that always holds true?
S: Stay rooted in your craft. Trends and noise will always come and go, but passion, practice and purpose never lose value; they always show in your work.
M: Any quick tips for healthy brows?
S: So many! But if I had to pick two, put the tweezers away, and feed your brows. A bit of castor oil or a good brow serum, a few times a week, can make a world of difference.
Whether you’re a bride, bridesmaid or guest, meet Suman Jalaf and discover how brows can transform your entire look, Visit Brows by Suman at the FDCI Manifest Wedding Weekend, this August 2–3, 2025, at the Taj Palace, New Delhi. Taste, customise, and get inspired. Register here.