- Avarna Jain,
Chairperson RPSG Lifestyle Media
Bvlgari Brings Serpenti Infinito Exhibition to India for the First Time
The Roman jeweller’s iconic serpent motif takes centre stage in a two-week showcase in Mumbai...
Serpenti Infinito Exhibition in Shanghai (2025)Bvlgari
Art collectors and jewellery enthusiasts, this one is for you. This October, Bvlgari is bringing the iconic serpent to Mumbai. The iconic House is all set to debut the Serpenti Infinito in a blockbuster exhibition that blends high jewellery with art. From October 1 to 17, Serpenti Infinito will take over the Art House at the Nita Mukesh Ambani Cultural Centre, offering a rare look at how one symbol has continued to inspire artists, collectors, and style icons for nearly eight decades.
After acclaimed showcases in Shanghai and Seoul, the exhibition arrives in India with a distinctly local resonance, where mythology and craft have long celebrated the serpent as a figure of power and transformation.
Serpenti Infinito Exhibition in Shanghai (2025)Bvlgari
Since 1948, Bvlgari’s Serpenti has shed its skin countless times, morphing from coiled timepieces to diamond-studded cuffs, adorning the wrists of iconic celebrities on red carpets and being a part of covetable collections around the world.
The Serpenti Infinito leans into this legacy with a narrative in three acts, historic, contemporary, and transformative, curated by the trailblazing gallery Nature Morte and imagined by Artistic Director Sean Anderson. From immersive installations to archival masterpieces, the exhibition invites visitors to decode the serpent: as Nāga, as muse, as jewel, as universal icon.
Priyanka Chopra in BvlgariBvlgari
Of course, no Bvlgari show would be complete without its treasures. Alongside the art lies a glittering curation from the Serpenti Heritage collection and High Jewellery masterpieces, each piece shimmering with the serpent’s hypnotic curves.
“India has always been a profound source of inspiration for Bvlgari,” shares CEO Jean-Christophe Babin. The Mumbai edition, in that sense, is more than an exhibition; it’s a cultural embrace. Rome’s timeless elegance encounters India’s artistic vibrancy, creating a dialogue as fluid as the serpent itself. “The exhibition presents a rich tapestry of perspectives: traditional and contemporary, Indian and international,” adds Aparajita Jain, Co-Director of Nature Morte, who sees the show as an opportunity to both honour and reimagine the Serpenti.
Serpenti Infinito Exhibition in Shanghai (2025)Bvlgari
With its blend of heritage jewellery, contemporary art, and cultural symbolism, Serpenti Infinito positions Bvlgari less as a jeweller and more as a cultural curator. For Mumbai, the exhibition is both a coup and a conversation starter, proof that the city’s role in the global luxury landscape is only getting stronger.
Serpenti Infinito by Bvlgari will be exhibited from October 1–17, 2025 Art House at the Nita Mukesh Ambani Cultural Centre in BKC, Mumbai
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