“Luxury Doesn’t Always Have To Be Loud”: Rimple And Harpreet

Intimate weddings have invariably changed the way we perceive weddings, from decor to fashion. We are moving towards more mindful celebrations, which is more than just a trend. Even when it comes to a bride’s style, many are opting out of opulent styles and going for something understated...a piece that is rooted in heritage and is rather a simpler traditional iteration.  

People are starting to believe that less is more. For brides who gravitate towards a simpler aesthetic and don't find the idea of wearing excessive embellishments and intricate embroidery appealing, there's no need to worry. Because designers Rimple & Harpreet have now launched a fresh collection called Rahi, which is a part of their ready-to-wear extension.  

The new collection called Rahi presents a curated selection of lighter, everyday silhouettes — including kurtas, shararas, and easy separates — designed with the brand’s signature floral and avian motifs, intricate thread work, and traditional craftsmanship. Crafted in breezy, comfortable fabrics, this collection translates the brand’s heritage aesthetic into wardrobe staples for the modern woman in cottons and silks.

A significant shift from the brand's celebrated bridal couture, Rahi marks the designer’s entry into attainable luxury, expanding its collection beyond special-occasion attire. Ahead Rimple Narulah, co-founder, Rimple and Harpreet, speaks to Manifest on the new collection, what inspired this foray into ready-to-wear and what tradition means to them at the heart of crafting ensembles. 

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In Conversation With Rimple Narulah

Manifest: Rahi marks a beautiful shift in Rimple and Harpreet’s design journey. What inspired this foray into ready-to-wear, and why now? 
Rimple Narulah: With Rahi, we wanted to create something more accessible and approachable for a wider audience, especially those who attend weddings but may not be the bride or close family. We saw a gap between couture and occasion wear, and Rahi bridges that space with ensembles that carry our signature aesthetic but are lighter, more wearable, and versatile for festive occasions. 

M: This collection feels light and relaxed. What was the idea behind the silhouettes and fabrics you chose? 
RN: We wanted to celebrate the beauty of simplicity when it comes to form, flow, and fabric. The silhouettes were inspired by the natural drape and grace of Indian clothing. Instead of embellishment-heavy styles, we focused on enhancing each look with strategically placed embroidery that complements the garment’s shape. Fabrics like Chanderi and soft silks with organza dupattas were chosen for their inherent richness and ease. 

M: We noticed your signature floral and bird motifs in the new collection. How did you rework them for this line? 
RN: Our motifs have always been a strong part of our design language, and with Rahi, we wanted to retain that essence but present it with a lighter hand. We simplified the detailing to make it more wearable and versatile, reimagining our florals and birds in subtler, more refined ways that echo quiet elegance. 

M: How did fabric choice inform the mood and message of this line? 
RN: We believe that luxury doesn’t always have to be loud. The choice of fabrics like Chanderi and soft silks allowed us to express richness through texture, structure, and flow. These fabrics emit a relaxed yet regal mood, conveying a message of effortless elegance. 

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M: Wedding fashion often lives at the intersection of tradition and modernity — how does Rahi reinterpret heritage for everyday wear? 
RN: Rahi is a modern tribute to our roots. It distils the essence of Indian heritage — the motifs, the craftsmanship, the emotion — into pieces that feel relevant for today. Through fluid silhouettes and restrained embellishments, Rahi is trying to bring the beauty of heritage into the everyday, making it feel personal, joyful, and approachable. 

M: What role does storytelling play in your creative process, especially as you expand into more accessible collections? 
RH: Storytelling has always been at the heart of our design process. Whether it’s couture or ready-to-wear, every collection begins with a narrative — often rooted in history, culture, or craft. With Rahi, the story is about lightness, joy, and the celebration of Indian textiles in a way that feels fresh but still emotionally connected and intuitively made. 

M: What does tradition mean to you when designing clothes that are meant for daily or easy wear? 
RH: Tradition, to us, isn’t just about heavy embroidery or grand silhouettes. It’s about the soul of the garment—the textile, the motif, the technique. Even in Rahi's more relaxed pieces, you’ll find echoes of traditional craftsmanship, thoughtfully adapted to suit modern lifestyles without losing their authenticity. 

M: If someone’s picking their first piece from Rahi, what would you recommend? 
RH: We’d recommend starting with one of our Kalidar kurta sets in Ivory or a Sharara in Rani pink with our signature hand embroidery. They’re versatile, flattering on all body types, and effortlessly transition from day to evening.  

M: How does Rahi speak to the new-age bride or the woman who’s redefining celebration? 
RH: Rahi is for the woman who celebrates with ease and elegance. She doesn’t seek attention — she commands it through quiet confidence and effortless grace. For the new-age bride or guest, luxury is no longer about excess; it’s about intention. The new collection offers timeless craft woven on beautiful fabrics, and a sense of heritage, all wrapped in lightness.