Is Aprajita Toor The Wedding Footwear Label Of The Season?

We’ve come up with a fun drinking game for the wedding season. Take a shot every time you spot a bride (or wedding guest) wearing footwear by Aprajita Toor. If you’re a lightweight, we’d caution you against playing this game because you’d be on the wrong side of tipsy pretty quickly.

Whether it was Radhika Merchant wearing a pair of custom Aprajita Toor sandals for her wedding reception or Priyanka Chopra opting for a pair of silver heels by the label to complement the Manish Malhotra sari she wore for her brother’s wedding, the footwear brand is the clear choice for tastemakers this wedding season.

For the eponymous founder and creative director of the label, the status of the ‘Wedding footwear label of the season’ is a result of consistently perfecting the art of custom footwear over 12 years since the brand’s establishment. “With every bride that includes us in their journey, we want to make their experience customised to the ‘T’ by that we mean tailormade,” says Aprajita Toor, in a chat with Manifest, “Being the premiere footwear choice for most stems from our vocation to make the least thought of but the most important part of the trousseau a memorable and seamless part of their occasions. We look forward to living up to this title every season.”

The brand’s primary USP, its customisation, stems from the designer’s personal struggles with finding the right fit for her size 43 feet. The marked absence of customised footwear in the Indian market led to the inception of the brand. Cut to 12 years later, and Aprajita Toor is the label that’s a mainstay for the ethnic wear wardrobes of style ‘It’ girls of the country.

Another thing that sets the footwear apart is how it straddles the line between modern and traditional beautifully. “The essence and core of Aprajita Toor is to redesign and revive the old-world charm of shoe-making,” says the designer, “Each design is inspired by an artistic & contemporary impression of traditional designs and handicrafts, brought to life using age-old craftsmanship and new tools, with luxury and quality being the cornerstones of each pair made.”

The increasing awareness and mindfulness among the Indian consumer is also something that the designer credits for propelling the brand’s establishment as a go-to footwear label this season. “There’s a shift in the way people are viewing their purchases, as they want to be more mindful of what they shop, they want to associate themselves with brands whose philosophies align with their own,” says the designer, “Each purchase becomes a talking point in this day and age of hyper-social awareness, even more so with brides as the big fat Indian wedding only gets bigger with time. The key to this consumer is originality in design, along with maximalism in intangible aspects of the brand.”

For this wedding season, the designer predicts custom footwear will be front and centre, with Gen Z consumers prioritising comfort over style and placing increased value on custom designs. “Crafting and redefining new age heirlooms for the millennium is something that you can look out for in the upcoming seasons.”

It’s safe to say that we will be seeing more and more of Aprajita Toor footwear this season!