“Jewellery Is Emotion”: Rashmika Mandanna Steps Into Her Swarovski Era

Jan 30, 2026
  • Rashmika Mandanna for Swarovski
    An emotion, more than accessory!Swarovski

    Rashmika Mandanna’s relationship with jewellery began long before the spotlight found her—rooted in childhood memories and her mother’s effortless elegance. Today, as Swarovski’s newest ambassador, she reflects on style, sentiment and what she hopes to manifest next.


    Manifest: Rashmika, Tell us about your earliest memory of jewellery.

    Rashmika Mandanna: “Watching my Amma [mother] get ready...I would stare at her with awe. She wore minimal jewellery—mostly a simple necklace and earrings with her sari—yet she looked effortlessly beautiful. I would often tell her that I’d like to wear the same pieces as hers, and that’s when Amma gifted me my first piece of jewellery, a pair of earrings that I wore everywhere.”

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    M: Congratulations on being appointed the new ambassador for Swarovski. What do you love about the brand?

    RM: “I admire how Swarovski celebrates versatility and self-expression. I’ve always loved jewellery that feels effortless for everyday wear, but still has the power to transform how you feel the moment you put it on...”


    M: Tell us about some of the pieces you wear daily.

    Rashmika Mandanna For Swarovski Diwali Campaign

    RM: “My everyday essentials are quite simple. I really like the ear cuffs from Swarovski, and I also love their Millenia watch. Other than that, I am partial to a chic tennis necklace and stackable rings.”


    M: Is there a jewellery hack you learnt on the job?

    RM: “Not a hack per se, but a styling trick I have mastered is how to layer delicate pieces together. For instance, a simple chain can look completely different when paired with another one of varying length or style. It instantly adds dimension without feeling over-the-top. And mixing metals. For the longest time, I thought gold and silver shouldn’t be worn together, but blending them makes the look more modern.”

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    M: If you could pick one piece of jewellery from Swarovski, which one would it be and why?

    RM: “I love Swarovski’s Millenia collection. It features my go-to pieces because not only is it versatile, it also makes a statement. I love that I can dress it up with jeans and a T-shirt just as easily as I do with an evening look.” M: Is there a piece of jewellery you cannot part ways with? RM: “The earrings that were passed down to me by my mother when I was eight years old. They’re a simple pair of studs, but they are just so beautiful, and they always remind me of the moment when I received them.”


    M: Lastly, what are you looking to manifest in the near future?

    RM: “This year has been eventful. I am manifesting more work opportunities and family time. I hope my fans continue to love me the way they do, and for kindness to prevail over everything else in the world… I hope to shine in ways that not only help me grow but also inspire and uplift those around me.

    - Avarna Jain,
    Chairperson RPSG Lifestyle Media

    For Manifest to become one of Cambridge Dictionary's most viewed words of 2024 — 1,30,000 hits and counting — it means some of us must have Googled it at least once. I know, I hit that search button over and over again
    because each time I looked at it, I saw a new meaning.

    - Avarna Jain,
    Chairperson RPSG Lifestyle Media

    Putting together a homegrown title at a time when the demise of print has been long announced may seem surprising...
    ...but it has long been a dream of mine to give India a magazine it deserves. A magazine that is the country.

    - Avarna Jain,
    Chairperson RPSG Lifestyle Media

    And nothing, absolutely nothing, represents India more than our weddings.It is a time when families are brought together. Traditions come alive as they are adapted to each couple's beliefs. And lives are joined in a way that the romantic in me still enjoys.

    - Avarna Jain,
    Chairperson RPSG Lifestyle Media

    The fact that it comes with band, baaja and baraat — what's not to love?And that is the reason our first issue celebrates:
    THE NEW BRIDE.

    - Avarna Jain,
    Chairperson RPSG Lifestyle Media

    If you look at
    'Curate Beautiful, Create Happy'individually, they are powerful but when you put them together, they become a promise. While each section is dedicated to a word, I hope you will see this as your first of many handbooks for happiness.

    - Avarna Jain,
    Chairperson RPSG Lifestyle Media

    Curate
    Where we give you a fast-paced look into everything you should wish list when you start to think about marriage. What to buy and how to dress, along with modern mithai and the homegrown fragrance makers to bookmark. Make special note of the feature on alta.

    - Avarna Jain,
    Chairperson RPSG Lifestyle Media

    Beautiful
    It has everything you need to make your wedding special. From the big comeback of red and pink in bridal wear to how the cool kids are wearing corsets to the celebration, there is only one way to get ready for a wedding —with enjoyment.

    - Avarna Jain,
    Chairperson RPSG Lifestyle Media

    Create
    This section is a building block, a step to a better life. A place where we have all the answers. Or at least the beginning of a great conversation.

    - Avarna Jain,
    Chairperson RPSG Lifestyle Media

    Happy
    This needs very little description. It has travel with a special focus on incredible India, and a collection of wedding albums, sourced randomly, but collected with abundance because happiness has no limits.

    - Avarna Jain,
    Chairperson RPSG Lifestyle Media

    This first issue has a lot more, including a carefully edited address book of everything you need to make your wedding perfectly 'gramworthy! But it doesn't stop there. Each issue will be different because each one of you is unique.
    Because we manifested this difference, now we will celebrate you.

    - Avarna Jain,
    Chairperson RPSG Lifestyle Media