- Avarna Jain,
Chairperson RPSG Lifestyle Media
Nitya Bajaj Wants Brides To Stop Making This Mistake With Ajrakh
The designer is transforming Ajrakh, one collection at a time…
Label Nitya Bajaj presented their collection 'Ajrakh Ki Rani' recently...Nitya Bajaj
Label Nitya Bajaj will not rest until the world knows about the art of ajrakh. Ever since the label’s inception in 2012, the centuries-old handblock printing and resist-dyeing technique has been at the forefront of their design philosophy.
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“I love India and I'm proud of its history, traditions, culture, textiles and its artisans,” says Nitya Bajaj, “The brand has been working very closely in supporting and promoting the craft of Ajrakh for the last four years. “It gives me immense pride to see this traditional craft get a new meaning through my designs.”
Nitya Bajaj with showstopper Mouni Roy at her 'Ajrakh Ki Rani' showcaseNitya Bajaj
The designer has just gotten done with her showcase at the Bombay Times Fashion Week. The collection, titled ‘Ajrakh Ki Rani’, presented modern blouse cuts with traditional prints and kalidar lehengas, anarkalis, saris, kaftans, shararas, jackets, kurtas, and sherwani jackets in the characteristic bold geometric patterns of ajrakh.
The designer experimented with the colour palette for the showcaseNitya Bajaj
The colour palette veered away from the darker hues we’ve come to associate ajrakh with, instead featuring brighter hues like fuchsia, hot pink, ruby, wine, aubergine, violet, and plum.
“I take pride in bringing traditions back,” she says, “I love my Ajrakh and I see more and more women accepting it, loving it and exploring it as a must-have in their occasionwear.”
The eco-friendly and sustainable printing technique might be laborious, but it’s finding a niche in the wardrobes of style-enthusiasts across the country. It’s also fast becoming a celebrity favourite with Bollywood actors like Kareena Kapoor, Sonam Kapoor, Alia Bhatt, Janhvi Kapoor, and Shraddha Kapoor opting for Ajrakh for their red carpet appearances.
The recently held showcase saw actress Mouni Roy close the show in a fish-cut lehenga skirt with an embellished choli blouse and an Ajrakh sari drape.
Mouni Roy turned showstopper for Label Nitya BajajNitya Bajaj
“Our showstopper outfit on Mouni Roy is a masterpiece!” says the designer, “The traditional craft is represented in a modern silhouette. It’s a perfect representation of a concept sari. It's bold, it's sexy, and it's a statement by the label.”
'Ajrakh Ki Rani' is for the modern woman who is unafraid to experiment but is also in touch with her rootsNitya Bajaj
But while Nitya Bajaj encourages people to have fun and experiment with Ajrakh, especially with the colour palette, she does want you to practice caution. “Ajrakh is known for its prints. They are handcrafted and have rich colours,” she says, “People often go wrong by mixing multiple prints together. Balance the prints! Clashing prints can be an eyesore.”
Take this as a sign to not sleep on Ajrakh as an option for your wedding wardrobe, whether you’re the bride, groom or even a wedding guest.
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