- Avarna Jain,
Chairperson RPSG Lifestyle Media
Pallavi Puri’s Atelier Reflects the Perfect Blend in the World of Fashion
Not just fashion, Pallavi Puri’s atelier reflects her lifelong experiences and her connect with her clients.
Instagram/ mim design
Pallavi Puri is known for her luxury brand that blends traditional Indian craftsmanship with contemporary designs. Based in Dubai, Pallavi is recognised for her ability to create unique, one-of-a-kind pieces that exude elegance and opulence. Her designs often incorporate intricate embroidery like Jamawar, Gota and Gara work, merging them with modern silhouettes.
She has dressed several stars in Dubai, including Farhana Bodi and Lojain Omran, along with styling Middle Eastern fashion icons like Mariam AlYassi and Zozo Kahramana. Her creations have been a celebration of the cultural blends.
A seamless blend of techniques and aesthetics, Pallavi’s designs value the artistry of Indian artisans and their intricate handwork. Pallavi often incorporates them in her collections.
With an aim to provide each client with a personalised and unique experience, she tailors designs to their individual stories and preferences.
An eye for the details
Pallavi is known for her meticulous attention to detail, and her brand embodies luxury and elegance. She began her career designing for established Indian fashion brands and labels before launching her brand. She established her eponymous label in 2007 with a vision to offer unique high-end experiences to her clients.
Her brand has a strong presence in Dubai, where her atelier serves as a bridge between the Indian heritage and the Middle Eastern market.
Pallavi’s journey has not just been about clothes but about life, and she believes that when one learns about life, they naturally put that kind of learning into their designs. She believes that clothes are a reflection of a person’s personality and moods, and her atelier is not just about designs but how a designer dresses up a person and how they make people look beautiful in their way.
For her, designing is synonymous with being in sync with the person they are designing for, not just in terms of their body but also in mind.
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