Personalisation Is The New Frontier Of Luxury Brands For The Modern Grooms

The term ‘bespoke’ is derived from ‘bespeak’, meaning ‘to speak for something’. In tailoring, it implies garments crafted from scratch based on one’s measurements and specifications.

No one understands this better than one of the most photographed families on the planet—the Beckhams. For Brooklyn Beckham’s wedding, Kim Jones and Dior created a custom black wool peak lapel tailcoat, which was adorned with a silver chain at the front. A great reference point for anyone looking to explore a bespoke service. Here are some of the remarkable customisation or DIY services by luxury brands...

Best Customisation Services for Grooms by Luxury Brands

Suit up sustainably

Me by Canali is more than a made-to-measure service — it’s a curated, immersive experience that embodies the brand’s dedication to craftsmanship, individuality, and Italian excellence. Customers can choose from over 500 premium fabrics and leathers personalising their garments with an array of details, including embroidered initials, unique buttons, and custom linings, ensuring every piece is truly one of a kind. Me by Canali champions a thoughtful, sustainable approach — each garment is crafted exclusively for the wearer, reducing waste and overproduction.

Best foot forward

Christian Louboutin invites you to step into a world where imagination meets craftsmanship. With Loubi You, the House’s in-store interactive platform, clients are offered an opportunity to design a pair of shoes as unique as they are. To elevate this journey, 55 boutiques worldwide—including locations in Mumbai and Delhi — feature the Sensorial Trunk, an exquisite collection of materials and embellishments designed to enhance the creative process. Inside, clients can discover 116 swatches, ranging from strass and patent leather to suede and calf. Ten additional embellishment options, including feathers, horoscope motifs, the strass puzzle, and alphabet initials, offer a final touch of personalisation. As part of the Loubi You experience, clients can also personalise their shoes with the House-exclusive Time Capsule—a feature that allows elements like photos, tickets, or personal designs to be incorporated into their creation. The Loubi You experience is available by appointment in 140 Christian Louboutin boutiques worldwide, including 50 enhanced with the Sensorial Trunk.

Your personal monologue

Over the decades, Louis Vuitton has maintained the art of personalisation at the service of its clients. The likes of A$AP Rocky, Jaden Smith, Jay-Z, and Maluma swear by their personalised trunks. Today’s Mon Monogram expands upon the original 2008 service by extending the range of models and motifs. Versatile and unisex, products such as travel bags, rolling luggage, travel accessories, city bags, and small leather goods are customised to order and handmade by artisans in France. Mon Monogram service, accessible digitally and through in-store locations, proposes a wider range of possibilities

such as new colours, typefaces, stripe designs, and patches to enhance women’s and men’s bags in classic Monogram, and Monogram Eclipse for select items. Models eligible for personalisation include the travel set, which comprises the Keepall, Horizon, Trio Poche Toilette Monogram, Christopher backpack, OnTheGo Monogram, and passport cover, among others.

Wear your story

Harry Styles sure knows the power of a made-to-measure Gucci suit. He’s often been spotted in fine tailoring from the house, which has celebrated the values of personalisation and attention to detail. In addition to offering fabrics from an exclusive selection, the service provides for customisable options with finishes and details and allows for personal tailoring according to the client’s measurements. This is a complete bespoke experience from start to finish. In addition, Gucci offers a Made to Order service for signature men’s shoes, allowing for selection of the material, colour, width, as well as embossing of one’s initials. Gucci’s Made to Measure Service and Made to Order Shoe Service are available at Jio World Plaza, Mumbai and DLF Emporio, New Delhi. A booking can be made with the store team to have a specialist host you for a private appointment.

This story appears in Manifest India’s Issue 03. Subscribe here for more stories like this.