Platinum: The Metal of Love

Some things never go out of style…like love that’s authentic, enduring, and built to last. In an age of fast everything, choosing something you can hold on to eternally is a powerful proof of commitment. Just like choosing that one person, your special someone to commit to. And that’s where platinum fits in beautifully. A metal that holds the beauty & magic of the moment in a way that’s lasting, personal – because committing to your loved one is no longer just another ritual; it’s about making a promise that you will live by & choosing a symbol that mirrors one’s love, and the values and promises that uphold it.

Platinum’s exceptional qualities set it apart from other metals, making it special and unique; a symbol that feels relevant today…as it deeply resonates with how couples think today about their love story, their partner and the connection they share. A feeling backed by promises, held in a metal that’s pure, rare and eternal.

Rare and Precious: A Treasure from the Stars

Believe it or not, platinum's story begins in the stars. Over two billion years ago, meteorite impacts delivered this precious metal to Earth. Platinum is incredibly scarce and among the most limited natural resources on the planet, found in only a few places and in much smaller quantities than other precious metals. Its scarcity makes platinum rare and precious, making each piece feel intentional and valuable. Nearly 30 times rarer than gold, platinum’s limited availability means more preciousness, fitting for those relationships that sit above all else, holding more meaning, more significance in your life.

Resilient and Enduring: Built for Everyday Love

Your engagement ring isn't meant to live in a box. You’ll wear it every day—through handholds and hugs, workouts and working with your hands—so it needs to handle life’s bumps and still hold its splendour. Platinum is up to the task. It’s one of the densest, strongest metals used in jewellery, which means a platinum ring feels solid. All that strength makes it incredibly enduring. It resists bending, chipping, and wearing thin over the years. The prongs holding your diamond or gemstones ensure its securely in place through decades of daily wear.

Platinum doesn’t just wear well—it stands for something. It is resilient. It is a symbol of love that’s strong enough to be lived, not just celebrated.

Pure and Naturally Beautiful

One of platinum jewellery’s most beautiful qualities is its purity. In the making of fine jewellery, platinum is typically cast at 95% purity, no compromise - look out for the Pt950 assurance when you buy your platinum love bands. By comparison, rings made in other precious metals are usually mixed with other metals to ensure strength, shine, or accessibility. For example, a 14k or 18k piece will only contain about 58–75% pure gold.

With platinum, you're wearing one of the world's most precious metals in nearly its pure form, and you can feel the difference in its weight and richness. This high purity also means its jewellery carries platinum's naturally white colour, which never fades or tarnishes. Platinum doesn't need any plating to look like itself. It won’t turn yellow over time, and it doesn’t corrode or rust. Its natural sheen is unchanging and endures with minimal upkeep.

Over time, it develops a soft patina, a lived-in sheen that many couples love, because it feels like proof of the journey they’ve decided to take together! Not perfect-on-day-one love, but one that lasts. It’s a reminder that the most meaningful things aren’t frozen in time; they’re shaped by it.

A metal with momentum

Platinum feels especially relevant right now, both as a symbol of love and as a smart, considered choice. With precious metals at record highs, more couples are seeking something that holds value without sacrificing emotional resonance. Choosing platinum means selecting what sets it apart: rare by nature, assured purity, and beautifully designed for long-term wear, while remaining more accessible than other precious metals, even as its price continues to rise.

In the end, if there's one thing from your wedding day that you'll wear every single day, make it something that’s a vessel of both value and meaning! Choose platinum – a rare, resilient symbol of commitment that will shine through all of life's chapters to come.