Roseroom By Isha Jajodia At The ICW Will Explore The Coexistence Of Softness And Strength

Roseroom by Isha Jajodia is the sartorial equivalent of a love letter. It celebrates romance, poetry, and softness. Isha seems to be designing for the woman who isn’t afraid of embracing her femininity. Except her latest couture offering aims to convey the duality of femininity. That femininity isn’t just about softness, but also about strength. In an interview with Manifest, Isha Jajodia talks about her upcoming showcase at the India Couture Week, her pre-show ritual, the current state of Indian fashion, and more. 

In conversation with Isha Jajodia

Manifest: What can we expect from your upcoming showcase at the India Couture Week?

Isha Jajodia: You can expect a collection that feels very true to Roseroom, but also reflects how we've evolved over the years. Lace remains at the heart of everything we do, but this season we've explored it through new materials, textures and silhouettes. More than anything, it's a collection about softness and strength existing together.

M: What are you drawing inspiration from this season?

IJ: I've always been inspired by women who carry both softness and strength so effortlessly. This collection celebrates that balance and the belief that the two have never been opposites.

M: Are there any crafts or techniques that are being highlighted in this collection?

IJ: Absolutely. We've explored lace in greater depth than ever before through layering, lace appliqués and architectural construction. One of the biggest additions this season is handcrafted clay embellishments, along with three-dimensional florals, crystal detailing and our continued exploration of lace paired with tweed.

M: Romance, we assume, will take centre stage. What silhouettes can we expect to see?

IJ: Romance will always be part of Roseroom, but this season it's balanced with stronger, more structured silhouettes. You'll see corseted gowns, sculpted sarees, tailored separates, tweed jackets and even structured pantsuits alongside our signature bridal pieces.

M: On a separate note, have you picked your own outfit for the show yet? 

IJ: Not yet! I always leave it until the very end because I'm so involved with everyone else's looks first. I usually decide once I see the entire collection come together.

M: Do you have a pre-show ritual?

IJ: Meditation is a non-negotiable for me on show day. I always start my morning with a few quiet moments to centre myself, followed by positive affirmations and visualising everything coming together beautifully. Once I'm backstage, I check in with the team, take it all in, and remind myself to enjoy the moment because it always passes by so quickly.

M: How do you manage to strike a balance between constantly evolving and staying true to your DNA?

IJ: For me, evolution doesn't mean changing who you are. It means building on what already feels authentic. Lace has become Roseroom's territory and will always remain at the heart of what we do. Our roots stay the same—we simply keep discovering new ways of expressing them every season. Whether it's pairing lace with tweed or leather, blending it with Chikankari, or introducing new material explorations like handcrafted clay, the idea is always to evolve our craft while staying true to our identity.

M: What excites you the most about the fashion scene right now?

IJ: What excites me most is the amount of creativity in fashion right now. Designers are constantly reimagining craftsmanship, experimenting with new materials and pushing boundaries while still honouring tradition. I also love that women today are dressing more for themselves. They're looking for pieces that feel personal and timeless rather than simply following trends, and I think that's encouraging all of us to design with much more intention.

M: What’s next for Roseroom?

IJ: We're excited about the next chapter for Roseroom. Alongside continuing to push craftsmanship and evolve our design language, we're also focused on expanding our retail presence, both within India and internationally. There's a lot happening behind the scenes, and I'm looking forward to sharing it all very soon. Above everything else, our goal is to keep building a house that's known not just for beautiful couture, but for a distinct point of view.