Roseroom by Isha Jajodia’s Hyundai ICW 2025 Show Was a Lace-Wrapped Letter to Self
Sylvia Plath’s “I am, I am, I am” finds new life in Isha Jajodia’s lace-wrapped affirmation of self-love
Roseroom by Isha Jajodia opened Day 2 of Hyundai India Couture Week 2025 in association with Reliance brands, an initiative of FDCI, with her collection, Whispers Of Love To Myself. Tara Sutaria was Jajodia’s muse and showstopper who wore the idea of a courtier’s self-love stitched in lace and gold.
For Jajodia, this was not just couture but rather a manifesto of strength and power. The collection unfolded in four chapters: Dear Innocence, To My Becoming, With Love, Always, and I Am. The collection traced a woman’s journey back to herself.
The show began with a monologue with the tune of La Vie en Rose by Édith Piaf. A voice spoke lines about a woman born tame who learns to step soft, then bold, who sheds the past like skin and becomes her own architect. It ended with: 'I am a tapestry of light. I am a woman who knows her worth and wears it like couture, timeless and hers.'
The set was designed by none other than Sumant Jayakrishnan, who brought this vision to life. The runway was a lace dream, from the floor to glass-enclosed roses and candles wrapped in delicate lace.
Rooted in the timeless language of lace, the collection celebrates inner beauty and the power of self-acceptance. Each piece speaks in hushed tones with structured Roseroom corsets rich with intricate details, softened with billowing layers and intricate textures paired with fluid forms. The palette breathes delicacy in blush tones, whites and ivory.
Silhouettes ranged from voluminous skirts and sharply tailored corsets to reimagined saris, fluid jackets, sculpted blouses and lace-draped capes. The collection also nodded to the spirit of the 1920s with flapper-inspired dresses that added a sense of playful freedom. The traditional drapes had contemporary cuts with details like lehengas with pockets.
Presented by the Fashion Design Council of India (FDCI), Hyundai India Couture Week 2025, held in association with Reliance Brands Ltd, will run through July 30 2025. The week will see some of India’s biggest Indian couturiers take the stage, including Manish Malhotra, JJ Valaya, Tarun Tahiliani, Amit Aggarwal, Falguni Shane Peacock, Rohit Bal, Aisha Rao, Rimzin Dadu and more.