Shantnu Nikhil Cricket Club (SNCC) Finds A New Home At Shoppers Stop
Lovers of all things sporty and preppy, you might want to explore SNCC with Shoppers Stop’s all-new shop-in-shop experience.
Far more than just a sport, cricket in India is a shared emotion, a cultural phenomenon, and a unifying force that binds the nation. Translating this sentiment into modern-day clothing is Shantnu Nikhil Cricket Club (SNCC), a contemporary lifestyle brand by Maison Shantnu Nikhil, born out of the designer’s shared love for cricket and fashion. Rather than following a cycle of fleeting trends, SNCC celebrates everything that cricket stands for: unity, nostalgia, and style.
Boasting a first-of-its-kind approach by an Indian premium fashion brand that seeks inspiration from cricket, SNCC’s latest collection fuses the nostalgia of colonial cricket with elegance of heritage clubs, to create a line that feels sporty yet elite. It showcases the brand’s take on cricket staples through boxy polos, shackets, sweatshirts, sharp blazers, trousers, and joggers crafted in season-appropriate fabrics like flat knits and jacquards—all echoing a design philosophy rooted in elegance and preppiness. The colour palette of Lords White, Blazer Blue, Sunset Over Eden, Scoreboard Slate, Pavilion Oak, Trent Green, and Ranji Gold is also an homage to cricket’s most iconic fields and sporting history.
Having collaborated with the likes of cricket personalities like Shubman Gill, Harmanpreet Kaur, MS Dhoni, Hardik Pandya, Suresh Raina, Gautam Gambhir, and Harbhajan Singh, along with Bollywood names like Shahid Kapoor, Ibrahim Ali Khan, Sidharth Malhotra, and Karan Johar, SNCC continues to bring together the best of both worlds with people who know a thing or two about cricket…and style!
SNCC is also expanding its presence to a wider audience through Shopper’s Stop’s exclusive shop-in-shop experience, thereby inviting a new set of clients to channel their love for the sport through sartorial choices. This collaboration between Shoppers Stop and Maison Shantnu Nikhil also means making the couture sensibilities and aspirational quality of Shantnu Nikhil more accessible.
“SNCC has always been our ode to cricket, a sport that unites the country through emotion, camaraderie, and pride,” say designers Shantnu and Nikhil. “With this new chapter at Shoppers Stop, we’re leveraging the shop-in-shop experience to extend that sentiment beyond the pitch. It’s about bringing our design philosophy into a more democratic space, where heritage meets high street and fashion becomes a shared language of nostalgia and modern India.”
Highlighting the significance behind Shoppers Stop’s collaboration with SNCC, Kavindra Mishra, Customer Care Associate, Managing Director & CEO at Shoppers Stop, states, “At Shoppers Stop, we’ve always been committed to curating brands that blend culture, craftsmanship, and contemporary style. Our partnership with Shantnu Nikhil Cricket Club is a natural extension of our journey of premiumisation bringing the spirit of cricket, nostalgia, and Indian pride into modern lifestyle fashion. Through our exclusive shop-in-shop format, we’re thrilled to offer our customers an elevated, designer-led experience that celebrates sport, style, and individuality.”