- Avarna Jain,
Chairperson RPSG Lifestyle Media
Soufflé by Ezma Fine Cashmere Is a Whisper-Light Luxury Woven in Wool
Soufflé by Ezma Fine Cashmere seeks to redefine luxury with its whisper-light scarves crafted from the finest worsted cashmere.
Softness that speaks louder than words, Souffle elevate your style with the finest cashmere.Ezma
In a world driven by fast fashion and fleeting trends, there are still some artistic creations that deserve to be savoured, slowly and thoughtfully. Soufflé by Ezma Fine Cashmere is one of them. An ode to Indian textile and its heritage, Soufflé is not just a scarf but a light touch of elegance to elevate your wardrobe and bring in the charm you never knew you needed.
A legacy taken forward, Soufflé was launched by the family behind ESSMA Wooden Mills. Souffle is the luxury division of EZMA, a part of Essma Felts Ltd. Synonymous with woollen excellence for over four decades, EZMA was founded by Sameer Mehra in the year 2004 under the leadership of Sameer Mehra. With a mission to bring uncompromising quality, clarity and craftsmanship to cashmere and eliminating confusion around the word ‘pashmina,’ Ezma has set new benchmarks in fibre purity and consistency.
Souffle scarves deliver an ethereal, featherweight feel, which is gossamer soft and woven like second skin and is defined by the ultra-fine 2/200 worsted-spun cashmere yarn. With Soufflé, the brand zoomed in on one specific idea: create the finest, most feather-light cashmere scarves in the world.
Every piece of the Soufflé scarf collection is an artful piece created with restraint and detail. At first glance, the softness of the scarf is what captivates you, but if you look closer, it reveals an impeccable dye gradation with seamless finishes.
An experience in itself, the brand’s standout pieces include Soufflé Stars embellished with Swarovski crystals that combine lightness with a subtle dose of sparkle, making it perfect for an elevated everyday look for a special evening out.
Ezma’s signature collections include Soufflé Shades, Sands, Stars, Sorbet, Sequence, Streaks, and Swirl, with each offering unique hues from ombré gradients to classic solids and woven textures. It brings an effortless elegance to your ensemble, irrespective of whether you are pairing it with a blazer, draping it over a lehenga or using it as a travel essential.
Soufflé isn’t just luxurious in its tradition but also forward-thinking in its innovation. Every scarf is crafted with generations of artistry, combining the precision of machine weaving with the soul of artisanal craft.
Their scarves are presented in their signature elegant boxes; each layered with organza pouches to meticulously create an experience for their customers and offer them the aesthetics of it all. These packages are ideal for gifting or even personal luxury collections. Ideal as heirlooms, personal indulgences, or wedding gifts, they strike the perfect balance between minimalism and luxury.
What sets them apart is their style and its sense of intentionality that is woven into each piece. At a time when Cashmere and Pashmina are words loosely used; Soufflé offers proof of purity and excellence. Heavy with the weight of craftsmanship, their collections are a favourite among people looking for versatility in their luxury.
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