Why Should Brides Have All The Fun? Asks Tarun Tahiliani

“Grooms’ fashion has come a long way from being understated to now taking centre stage alongside the bride,” says designer Tarun Tahiliani, as we catch up with him ahead of Tasva’s showcase in Bengaluru earlier this month.

Tasva, a collaboration between Aditya Birla Fashion Retail Limited and Tarun Tahiliani, is a ready-to-wear brand for grooms who want to stand out with their style choices. For the showcase at UB City, Bengaluru, the brand presented a fusion of traditional Indian craftsmanship with contemporary influences.

Taking inspiration from Romanesque architecture, Baroque opulence and abstract art, familiar menswear silhouettes got a modern upgrade with a vibrant colour palette.

In a chat with Manifest, designer Tarun Tahiliani talked about the collection, the style mistakes grooms make and the trends he foresees being popular in 2025…

In Conversation With Tarun Tahiliani

Manifest: Can you tell us what we can expect from Tasva’s upcoming showcase in Bengaluru?

Tarun Tahiliani: The upcoming showcase in Bengaluru was a celebration of our Autumn-Winter 2024 wedding collection, Baraat. This collection reflects the evolution of menswear in India by blending traditional craftsmanship with contemporary aesthetics. Expect to see intricate Shikargah and Phulkari motifs, Aari work, and zardosi embroidery, paired with silhouettes like angrakha sherwanis, asymmetrical jackets, and tailored dinner ensembles. The collection is vibrant yet refined, with a colour palette spanning soft pastels to deep jewel tones. It’s a tribute to the modern groom who embraces individuality while honouring tradition.

M: How would you define a Tasva groom?

TT: A Tasva groom is someone who effortlessly balances the elegance of tradition with the comfort of contemporary tailoring. He’s not just dressing for the occasion—he’s expressing his story, his heritage, and his personality through every detail. He values craftsmanship that resonates with his roots while embracing a style that feels like his own. On his wedding day, he doesn’t just wear an outfit; he embodies a legacy of heritage, modernity, and individuality, making every moment uniquely his.

M: What are some staples that you think every man should have in their occasion-wear wardrobe?

TT: Every man should have a well-fitted sherwani, a classic kurta-bundi set, and a tailored bandhgala suit. Accessories like a statement stole, elegant footwear such as mojris, and a traditional brooch can elevate any look. For more versatility, an Indo-western jacket that transitions seamlessly between formal and semi-formal events is essential.

M: The bride, and her wardrobe, are usually the stars of an Indian wedding. How has fashion for grooms evolved over the years, in your opinion?

TT: Men are becoming more experimental, choosing intricate embroidery, unique cuts, and bold colours. They are looking for outfits that are both visually striking and comfortable, allowing them to fully enjoy their special day. Today’s grooms are more involved in the design process, often seeking clothes that reflect their story and individuality.

M: The conversation about sustainability in wedding wear has gained momentum in the past few years. Brides and grooms do not hesitate to repurpose heirloom pieces for their wardrobes. What are your thoughts on this?

TT: Sustainability in wedding wear feels like a natural extension of who we are as a culture—rooted in tradition and deeply connected to our legacies. There’s something profoundly moving about using heirloom pieces in a wedding wardrobe; they’re not just garments, but carriers of stories and emotions. We focus on creating pieces that feel personal and timeless—outfits that aren’t just worn once but are treasured, shared, and loved for years to come. It’s about making something meaningful that lasts well beyond the wedding day.

M: What fashion mistakes do you think grooms usually make while selecting their wedding wardrobes?

TT: One common mistake is prioritizing trends over what suits their personality and physique. Another is overlooking comfort—an ill-fitted outfit can make even the most beautiful design fall flat. Accessories are often either overdone or completely ignored; finding the right balance is key. Lastly, not considering the tone of the event or the bride’s ensemble can sometimes result in a mismatch. Coordination and individuality should go hand-in-hand.

M: What trends do you foresee being big in menswear for the wedding season 2025?

TT: In 2025, I see grooms finding the perfect balance between tradition and modernity. Asymmetrical cuts, rich textured fabrics, and muted metallics are set to make waves. Pastel tones will continue to be a favourite, with layered looks like kurtas paired with bundi jackets or draped shawls adding depth and personality. Accessories will play a bigger role—think brooches, intricate buttons, and statement footwear. More importantly, grooms are leaning towards sustainability and versatility, choosing pieces they can reimagine and wear long after their wedding day, making their outfits truly meaningful.