- Avarna Jain,
Chairperson RPSG Lifestyle Media
Why Piaget's Andy Warhol Collection Should Be On Your Radar
Piaget’s Andy Warhol Automatic White Gold Tiger Eye Watch...
Piaget's Andy Warhol CollectionPiaget and Wkimedia commons
The Piaget Andy Warhol collection is more than just a watch…it's a piece of history and a wearable work of art. The inspiration behind the collection comes from Piaget’s archives. Back in the ’60s and ’70s, Piaget pioneered the use of brightly-coloured gems and stones for watch dials—a practice that attracted glamorous personalities like Elizabeth Taylor and Salvador Dalí. The Tiger's Eye, with its rich amber and brown tones and delicate golden needles, was particularly popular during this period.
The connection between Piaget and Andy Warhol was not a manufactured marketing ploy, but a real-life friendship between the artist and Yves Piaget. Warhol loved collecting watches and owned no fewer than seven Piaget timepieces. But the timepiece he is most associated with is the era-defining Black Tie watch.
The new watch collection, which takes after this icon, is officially renamed the Andy Warhol Watch in collaboration with The Andy Warhol Foundation for the Visual Arts. The cutting-edge dial celebrates this authentic relationship and the spirit of an era defined by bold creativity and luxury.
What makes this watch so special is its meticulously cut slice of the stone to create a dial that is a work of art in itself. While it recalls the original's generous proportions and distinctive cushion shape, it updates the design with modern sensibilities. The natural, graphic stripes and opalescent lustre of the stone make each timepiece unique, and a collectable in its own right.
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