Against the magnificent backdrop of Jaipur’s City Palace, American watch and accessories brand FOSSIL unveiled its new Signature Collection, marking a significant step in its journey towards premium watchmaking. The launch was celebrated in the presence of His Highness Sawai Padmanabh Singh, who has been named the brand’s Global Ambassador for the collection. Bringing together heritage, craftsmanship and contemporary design, the association found a natural setting in the Pink City, where tradition and modernity exist in an enduring dialogue.
The partnership is introduced through a cinematic campaign filmed in Jaipur, featuring Padmanabh Singh horseback riding, studying sundial blueprints and exploring his watch collection. Set against the city’s distinctive architecture, the film captures the campaign thought, ‘As Distinct As Your Signature’, drawing parallels between the young royal’s appreciation of heritage and FOSSIL’s evolving design philosophy.
“He was the perfect choice for us because he represents somebody who has a deep connection to his heritage while also having an individual style and a modern point of view, which is how we think about Signature,” said Melissa Lowenkron, Chief Brand Officer, FOSSIL. “We were also drawn to his appreciation of architecture, craftsmanship and the art of timekeeping.”
At the heart of the launch is Signature CS-1, with CS-1 standing for Case Study One. Drawing inspiration from the American Case Study Houses programme and its forward-looking approach to mid-century architecture, the collection reflects principles of purposeful design and material integrity. It brings together FOSSIL’s American design heritage with Swiss watchmaking, elevated materials and precision engineering.
The collection features two automatic and quartz-powered offerings: a 38mm Three-Hand Date Automatic with a Swiss automatic movement and a 42mm Master Calendar Chronoquartz, incorporating day, date, month and chronograph functions. Domed sapphire crystals and record-inspired dial textures lend the timepieces their distinctive character. Prices start at ₹57,995 and go up to ₹75,995.
Speaking about the collection, Sawai Padmanabh Singh said, “I have always appreciated products that honour heritage while remaining relevant to the present, and that is exactly what I found in the Signature Collection.”
With Jaipur as its setting and a new design language at its core, FOSSIL Signature marks an attempt to reinterpret its legacy for a generation that values craftsmanship, individuality and enduring style.