- Avarna Jain,
Chairperson RPSG Lifestyle Media
Alok Lodha Believes In Making Larger Than Life Jewellery
Add glimmer to the promise of a lifetime with contemporary designs that make an emotional statement with Alok Lodha.
So you have finally taken the plunge and have decided to commit. And what better way to tell the world about your love with exquisite jewellery that not only makes an emotional statement but is one for the keeps? The brand ethos of the jewellery Maison Alok Lodha is synonymous with this very thought process.
Before the showcase at the Manifest FDCI Wedding Weekend on the 3rd and 4th of August at Taj Palace Delhi, Director Alok Kumar Lodha talks about his art behind crafting jewellery, why old mine-cut and rose-cut diamonds signatures of the House of Lodha and what the 2024 bride want in terms of jewellery.
Manifest: How did you become a jeweller?Alok Lodha:Growing up, the art of jewellery-making surrounded me. I learned about the intricacies of the trade from my father. I believe becoming a jeweller was a natural progression for me, given our family's deep-rooted passion for gemstones and craftsmanship.
M: Tell us about your design process. How much time does it take to craft jewellery?AL:Our design process is highly collaborative and meticulous. We draw inspiration from art, culture, and nature, followed by detailed sketches and renderings. We then move on to select the finest gemstones. The entire process can take several months, depending on the complexity of the design and the rarity of the gemstones.
M: Why are old mine-cut and rose-cut diamonds signatures of the House of Lodha?AL:Old mine-cut and rose-cut diamonds are signatures of the House of Lodha because they represent a bygone era of craftsmanship and capture the unique character of every diamond.
M: For the bride rooted in tradition yet free from its shackles—what kind of jewellery would you suggest?AL:I would suggest a blend of classic and contemporary pieces. A traditional necklace with modern design elements or even a versatile pair of earrings that can be worn on various occasions.
Where we give you a fast-paced look into everything you should wish list when you start to think about marriage. What to buy and how to dress, along with modern mithai and the homegrown fragrance makers to bookmark. Make special note of the feature on alta.
It has everything you need to make your wedding special. From the big comeback of red and pink in bridal wear to how the cool kids are wearing corsets to the celebration, there is only one way to get ready for a wedding —with enjoyment.
This section is a building block, a step to a better life. A place where we have all the answers. Or at least the beginning of a great conversation.
This needs very little description. It has travel with a special focus on incredible India, and a collection of wedding albums, sourced randomly, but collected with abundance because happiness has no limits.
