- Avarna Jain,
Chairperson RPSG Lifestyle Media
Tanusha Jewels: “Every gemstone carries a story—our role is to help you understand it”
Born from a love of gemstones and design, Tanusha Jewels creates fine jewellery that balances craftsmanship with care and tradition with modernity to make pieces that can be treasured for generations to come.
Tanusha Jewels was created to bring artistry and education togetherTanusha Jewels
There is jewellery that decorates us, and then there is jewellery that tells a story...of origin, of rarity, of the hands that shaped it and the vision that brought it to life. Tanusha Jewels was born from this belief: that fine jewellery should be understood, cherished, and passed down as timeless heirlooms.
Founded by Tanusha Agrawal Jain with a background in interiors and a deep love for gemstones, Tanusha Jewels was created to bring artistry and education together. The brand is not just about selling pieces—it’s about helping people understand what they’re buying, the rarity of each gemstone, and the craftsmanship behind every detail.
Inspiration comes from many places—architecture, art, heritage motifs—translated into sketches that balance proportion with wearability. From there, master karigars bring the designs to life, blending Indian techniques with modern-day precision. The result is jewellery that feels versatile and effortless to adorn.
Responsibility is at the heart of the brand’s ethos. In an industry where sourcing is often questioned, the brand makes transparency a priority. Every gemstone is sourced ethically, using only trusted suppliers and global certifications from labs such as GIA, SSEF, and Gübelin. Conscious luxury is the future, and Tanusha builds trust by giving clients the knowledge and assurance they deserve.
The collections celebrate rare stones and striking design. From ruby earrings with pear cabochons and falling leaf motifs to Colombian emerald strings paired with emerald-cut diamonds, from blue sapphire rose cuts with diamond studs to forty-carat emerald-cut diamond earrings circling a Mozambique ruby—each piece is made to stand out yet remain wearable just beyond a special occasion.
For today’s brides, Tanusha offers a balance of tradition and individuality. Emerald strings and layered diamond chokers nod to heritage, while bold rubies, sapphires, and tanzanite add a dressier finish to every ensemble. Brides are no longer choosing between old and new; they are creating their own stories, and these jewels become part of them.
Looking ahead, Tanusha sees fine jewellery moving towards meaning. She believes people will build a conscious collection with fewer pieces, but with greater value and designs that feel timeless. Global houses like Cartier inspire reinvention, but at its heart, the brand’s greatest admiration is for Indian karigars, the custodians of craft who keep centuries of tradition alive.
Tanusha Jewels is not just a destination for fine jewellery. Consider them if you want every piece to be reminiscent of heritage and trust. Each piece is designed to be as unique as the person wearing it, an heirloom for today and for generations to come.
Our Favourite Pieces From Tanusha Jewels Ahead of the Festive Season
Ruby and Diamond EarringsTanusha Jewels
Ruby and Diamond EarringsTanusha Jewels
Two-tone Diamond and Emerald NecklaceTanusha Jewels
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