- Avarna Jain,
Chairperson RPSG Lifestyle Media
It really is effortless...

The clean girl aesthetic has been ruling the world of beauty trends since 2022, and we are not complaining. It is effortless, mindful, demure, and elegant—everything an 'it girl' wants. Sharvari, who is the new It girl in town, is getting it right and how.
For the uninitiated, the clean girl look is all about barely-there make-up. Think: clean skin, naturally flushed cheeks, glassy pout, perhaps even a fresh scent too.
Hailey Bieber might be the poster child for this look. But we think Sharvari makes for a solid competitor, too. A scroll through her feed and you know she likes to keep it fuss-free and minimal when it comes to beauty. Check out how to enter your clean girl era this summer.

Begin with a moisturised base. It's all about ensuring your make-up looks like second skin. And if you are recreating this look in the day, may we also suggest a sunscreen that literally feels like nothing.
Once applied, using a skin tint or a hydrating foundation is your best bet.


Massage it nicely into your skin and if you still feel imperfections are peeking through, opt for a concealer.


Spot conceal wherever required. The trick to acing clean girl make-up is to ensure your skin doesn't look matte but when you are stepping out in the sun when it is 40 degrees... It is imperative to set your face.

Hence, use a light-reflecting powder that blurs your skin and ensures you have a crease-free look all day.
Use a cream blush on the temples of your face to also lightly contour it. We suggest going for peachy and mauve shades to make it look au naturel.

Use the same blush on your eyelids for a light monochromatic finish. Finish the look by lightly filling your brows and using a brown mascara for a barely-there look.


Use a lip tint which is similar to the natural shade of your lips and you'll be good to go. If you can't find one, a light pink lip gloss will also do the trick.


Set it with a hydrating make-up spray and you'll be good to go. Oh, don't forget to smell refreshing all day!

Would you like to recreate Sharvari's clean girl make-up?