- Avarna Jain,
Chairperson RPSG Lifestyle Media
If You’ve Considered Wearing ‘His’ Perfume, Start With These Scents
With gender-neutral blends gaining momentum, here are some unisex scents to add to your cart today…
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In recent years, perfume brands have steadily blurred the lines between “for him” and “for her.” Gender-neutral and unisex launches are now among the fastest-growing categories in luxury fragrance, with houses like Byredo, Le Labo, and Maison Margiela leading the way. A Mintel report earlier noted that nearly half of young consumers now prefer scents that are not marketed by gender. This also shows a shift that people are into the scent that has more to do with personality and notes than packaging.
Even celebrities have long been ahead of the curve. Alia Bhatt, for instance, revealed in an interview that she gravitates towards men’s fragrances, often layering Armani Code with Bleu de Chanel. Similarly, Byredo’s Gypsy Water, beloved by Sonam Kapoor and Rosie Huntington-Whiteley, has become the emblem of understated, unisex sophistication with its mix of sandalwood, vanilla, lemon, and smoky campfire notes. So we’re done choosing between “for him” and “for her.” Here meet the bottles that smell good on absolutely everyone.
Gender-Fluid Perfumes to Try This Season
Maison Margiela Replica Jazz Club
Buy it here.
Tobacco, rum, and vanilla blend into a scent that feels like a warm evening in an old jazz bar. It’s smoky yet smooth, which is perfect if you like your perfume to feel quietly confident and nostalgic rather than sweet.
Tom Ford Oud Wood
Buy it here.
The modern definition of sophistication. A rich mix of smoky amber and oud, this one lingers long after you’ve left the room. It’s sharp, warm, and refined like a great tailored jacket.
Dior Sauvage Elixir
Buy it here.
Bright and peppery at first, this one softens into a musky, addictive dry-down that’s equally magnetic on women. Think fresh spice with just enough edge to make it feel distinct and powerful.
ARKS Day Eau De Parfum
Buy it here.
This unisex blend captures the essence of quiet luxury and effortless confidence. It opens with zesty mandarin and petitgrain, warms into ginger and jasmine, and settles into vetiver and musk. Ideal for all-day wear, it’s that final finishing touch before you step out.
Fonzie Folksy’s Evenfall
Buy it here.
Crafted in India, this scent wraps bergamot and saffron top notes over a heart of cardamom and leather, settling into oud and patchouli. It feels like a peaceful evening that is grounded, cosy, and quietly commanding.
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