Namrata Soni Explains The Rise Of Skincare And Make-Up Hybrids

There was a time when wedding make-up translated to full coverage formulas and heavy-duty glam. Today, that script is being rewritten by brides who want their skin to breathe and their products to work harder. Welcome to the age of skinification, where the line between skincare and makeup has all but disappeared.

The shift didn’t happen overnight.

For decades, make-up was designed to sit on top of the skin, while skincare was reserved for self-care hour—each operating in silos. But formulas have begun to evolve. Now, niacinamide-infused blushes, peptide-rich primers, and sunscreen-packed skin tints are an inseparable part of our beauty jargon. This is exactly what the beauty-obsessed bride has been waiting for.

In conversation with Namrata Soni

Manifest: In recent years, we’ve seen a surge in skincare and make-up hybrids. How do you view this shift, and what does it signal for the future of beauty?

Namrata Soni: As someone who works closely with skin, I see these innovations as a natural evolution driven by a more informed and intentional consumer. Today, make-up is expected to do more than conceal—it must enhance and nourish. The demand for clean, multi-functional, and long-wearing formulations has never been higher. These products reflect a new era where make-up and skincare are no longer separate rituals—they are one.

M: How has this changed the way you work with complexion products like foundation, primer, and highlighter?

NS: Rather than layering product to mask, I opt for breathable, skincare-rich formulas that harmonise with the skin’s texture and tone. Foundations today are lighter, often serum-based, allowing for more strategic application that enhances rather than hides. Primers are no longer just preparatory—they’re active. Formulations with peptides and niacinamide now actively improve the skin over time while ensuring longevity of wear. Highlighters, too, have evolved, moving away from overt shimmer toward refined, light-diffusing radiance. Creams and liquids that melt into the skin create a more dimensional, skin-like glow. Ultimately, the goal is skin that looks alive, fresh, and celebrated, not disguised.

M: Are there specific active ingredients in make-up formulations today that you believe are truly transformative, especially in the context of long-wear beauty for brides?

NS: The integration of active ingredients into colour cosmetics is a game-changer. Hyaluronic acid, for example, is a hydration powerhouse—it not only plumps the skin instantly but helps maintain suppleness throughout the day. Niacinamide is another hero: it balances skin tone, minimises inflammation, and lends a lit-from-within glow that layers beautifully under makeup. Peptides are also crucial—they promote skin resilience and elasticity, which is especially important in professional or bridal make-up that needs to last for hours without compromising skin health. What excites me most is that today make-up doesn’t just perform—it protects, repairs, and enhances on a deeper level.

M: When it comes to creating the ultimate skinified make-up look—particularly for brides—are there any standout products you consistently rely on?

NS: At Simply Nam, nearly all our products are infused with skincare-first formulations, which is exactly what I look for. For instance, our Magic Tinted Lip Oil is enriched with panthenol (vitamin B5), seven botanical oils, and saffron extract to deeply hydrate and repair dry or chapped lips. Our Satin Soft Lip Cremes are formulated with powerful humectants like sodium hyaluronate and skin-conditioning emollients like squalane, ensuring lips stay plump, soft, and moisturised throughout the day. Our cream blushes are boosted with rosehip and vanilla fruit oils to offer lasting hydration, while our unique powder blushes are made with real flower powders and infused with skin-loving ingredients like bakuchiol, niacinamide, vitamin E, and squalane. Especially for brides, the goal is to create a look that feels weightless, luminous, and unforgettable—where the skin looks like skin, only better. 

This story appears in Manifest India’s Issue 03. Subscribe here for more stories like this.