Presenting The Best Beauty Products For Indian Skin Tones

It's taken us a considerable amount of time to understand that beauty isn't equivalent to fairness. We have become more inclusive... However, when it comes to catering to various beauty points—the industry has only known of the clichéd ‘fair skin and straight hair’ look.

Cut to 2024, the beauty market has ballooned so much that now it feels 'saturated' but this saturation has also helped dominate beauty aisles with products that work well for melanin-rich skin.

Ahead, we list down products that recognise the many shades and requirements for Indian skin. , recognising that its needs are different.

Beauty Products Meant For Indian Skin Tones

FAE Beauty Lush Blush

FAE Beauty began as a brand to cater to every shade of Indian skin. Every offering by them has been formulated to work in warm climates. Anything you happen to buy from them offering by them—especially their lipsticks or blush—has unedited images showing you what the payoff will be. There has been no extra lighting or Photoshop that will be present in any of their photos showcasing their shade range. It isliterallywhat they will come to you as. We particularly love this Lush Blush which comes in 10 different shades. The serum-like texture of the blush offers a seamless, radiant flush of colour.

Simply Nam The Cosmic Glow Highlighter Duo

A brand launched by one of the most loved celeb MUAs obviously deserves to be on this list.NamrataSoni has wielded her brushes on so many people, that she knows what she is doing. Under a plethora of products she has launched under Simply Nam—the Cosmic Glow Highlighter Duo is one of their bestsellers and for a reason. The shade 'Moon Glow' works beautifully on medium to deeper skin tones. The shade 'Star Glow' offers a lit-from-within finish to your cheekbones, temples, and collarbone and works best on light to fair skin tones.

Typsy Beauty Hangover Proof Concealer

Typsy Beauty is a brand founded by digital content creator Kairavi Bharat Ram. As someone whose forte is to review and try new beauty products for her audience, Kairavi knew what most Indians want in a concealer. Result: Hangover Proof Concealer which comes in 9 different shades. The undertones of the same are so well-researched that we are certain you'll find your perfect match. It doesn't crease, it is high coverage and basically...flawless.

Sulwhasoo UV Daily Essential Sunscreen

This list wouldn't have been complete without a sunscreen and Sulwhasoo knows their business. After all, nobody does it better than Korean brands and given how much Indians love Korean beauty, this had to be a part of the list. This UV Daily Multi Protection Complex Sunscreen is enriched with traditional herbs like Mulberry Bark and White Ginseng to soothe your skin. Bonus points to this baby because it works so well under make-up. Get your hands on this if you have sensitive skin and are looking for that extra glow.

Quench Mon Cherry Ultra Light Moisturizing Gel

This light gel cream is best suited for those who have a combination skin type or are living in the tropics or a place where the weather is humid. The gel texture doesn't leave the skin feeling oily and heavy but rather hydrated. Great for everyday use, we suggest you take a dollop and massage it into your skin with circular movements.

D'you Hustle Serum

Indians often grapple with issues such as pigmentation. Especially, many are challenged with periorial melanosis (pigmentation around the mouth). The thing is Indian skin is prone to pigmentation on the whole. However, there is a difference between lightening or brightening skin and achieving an even skin tone. The Hustle Serum helps brighten the skin while also offering an even complexion. Formulated using 11 active ingredients (don't be scared!), it helps cut away most of your steps and also helps tackle acne, wrinkles, and dehydration. You couldn't have asked for more!

Smashbox Always On Liquid Lipstick in Gulab-Bae

Often finding the right shade of pink for Indian skin tones can be tough. Some may wash you out, while others make you look dull. There isn't a shade which brightens you up and compliments the undertone you may have. However, in a bid to be more inclusive than ever, Smashbox launched Gulab-Bae in association with actor Sobhita Dhulipala. The lipshade was made especially for the women of India. Offering a matte finish, it doesn't settle in the creases and stays put for a long time.

Flossy Cosmetics GET GLAZED I 24K Lipgloss

The shade in the bottle might put you in doubt but worry not, it is one of those versatile shades that work well with most of your lip shades. Especially brown and mauve ones. A hybrid between gloss and lip oil, this baby offers a duo-chrome finish. And we think there is nothing more bougie than that!

Lead image: Jhanvi Kapoor/ Instagram