- Avarna Jain,
Chairperson RPSG Lifestyle Media
Somewhere between the vows and the revelry lies a moment of stillness and the 4:00 p.m. sari captures it perfectly.

Somewhere between the ceremony and the celebration lies a quiet, golden hour between rituals — the 4:00 p.m. sari is designed exactly for that: a soft, ceremonial weave that feels as effortless as it looks. Picture tissue linen, organza, and featherlight silk tissue — fabrics that breathe easy, move with you, and still hold their own in a bridal moment.
The palette is equally poetic: muted golds, powdered pinks, soft ivories, misty blues, and gentle tangerines. Styled with heirloom pins, modern belts, or heritage kamarbandhs, these saris become intimate souvenirs of a day that often moves too fast. For inspiration, look to Uthara Krishnan, who chose a breezy number from Studio Omal for her outdoor wedding lunch along the backwaters of Kochi.
Or Alia Bhatt’s blush sequinned Sabyasachi drape from the Bridal Couture collection. Anita Dongre’s handpainted Pichwai silks from Spring-Summer 2025 bring in craftsmanship and quiet beauty, while Jigar Mali and Raw Mango’s sheer organzas are perfect for those mid-ritual transitions.




This story appears in Manifest India’s Issue 03. Subscribe here for more stories like this.