New Beauty Launches We’re Excited To Try In April 2025

A new month and some cool beauty launches are ready to dawn upon us. We don’t intend to bombard you with multiple options, but we do want to ensure you are spoilt for choice when picking the best. From glossy lip tints to sunscreen and foundations which feel like second skin, there’s something for everyone. Even fragrance lovers! Oh, and hydrating products from cult brands are just in time too. These will not disappoint you, we promise!

New Beauty Launches In April 2025

Laneige Bouncy & Firm Serum

Trust Laneige to offer intense hydration with its offerings and this new baby from the cult Korean brand delivers what it claims. The Bouncy & Firm Serum makes the skin look visibly plump and smooth because it contains Peony & Collagen Complex™, which ensures your skin doesn’t lose hydration. Apply it every night as a preventative ageing step and see a difference in the elasticity of your skin with use over a period of 3 months.

Buy it here

M·A·C Cosmetics’ Intimate Nudes Collection 

The only kinda nudes we are into right now are lipsticks, and M·A·C nailed it with the launch of their Intimate Nudes collection. Featuring skin-inspired hues, it is a curated collection featuring an eyeshadow palette, lip pencil, and lipsticks in varying formulations. Think velvety, smooth mattes and glossy nudes to make your lips look fuller. Perfect for adding depth and dimension, we love the six-pan eyeshadow palette which has amazing shades with tones of brown, nude, and mauve. It is such a versatile palette which can be used to create sultry yet muted looks. 

Buy it here

Dolce & Gabbana Beauty 

Dolce & Gabbana's Makeup has arrived in India and may we say it is such a collector’s delight. Brought to India by Baccarose, the hues present in it are meant for serious, high-impact looks. We love their silky foundations and skin-enhancing tints. And if you want to add something to your collection, check out their The Eye Dare You! Palette features twelve pigmented eyeshadows. The palette is encased in a black and gold monogrammed packaging, inspired by the DG Logo Bag. It comes with a detachable chain, mirror, and double-ended brush applicator.

Available in stores

Lakmē Hya Matte collection

Around Lakme Fashion Week, the brand always comes out with a new collection, but the all-new Lakmē Hya Matte collection is unlike any other. When Manifest tried the concealer, we were blown away by how creamy and easily blendable it is. Not just that, it feels like a second skin. Our favourite is the Hya-Matte Foundation, which offers light-to-medium coverage but is easily blendable. Also, it does not crease. What more could you ask for?

Buy it here

Neaf Neaf

Helmed by South Korean celebrity Jeong Ji-woo, Neaf Neaf has launched in Insia via Kindlife. The range is all about barrier-repairing, soothing, anti-inflammatory offerings. Featuring an essence, toner, calming pads, cream, and ampoule—Neaf Neaf caters to sensitive skin types while promoting long-term skin health. We particularly like the Neaf Neaf Smoothing Calm Cream has a lightweight yet deeply hydrating consistency, making it perfect for dry skin too. 

Buy it here

Inde Wild Caffeine Addict DLT

Diipa Buller Khosla’s brand Inde Wild has taken over everyone’s feed and especially the DLT. People have been seen re-stocking them multiple times. But this time, the brand heard the concerns of darker skin tones and launched a rich, coffee-brown hued Dewy Lip Treatment! Called Caffeine Addict, it is a lovely wearable shade. It can be built up for a deeper brown and is infused with peptides, hyaluronic acid and butters. It has a subtle coffee aroma, you’d love to add this to your gloss collection.

Buy it here.

Clinique Moisture Surge Active Glow Serum

The Moisture Surge Active Glow Serum is a lightweight, milky, and fast-absorbing serum meant for all skin types. It gently exfoliates, thanks and also brightens, thanks to 5% lactic acid and Vitamin C. Perfect for summer, it is also enriched with multi-weight hyaluronic acid for dewy skin.

Buy it here

Huda Beauty Easy Bake Setting Spray

 If you love the Easy Bake range, then the Easy Bake Setting Spray is for you. The key to great make-up is always a solid setting spray and this new launch by Huda Beauty will give you a smooth, blurring finish. It is transfer and sweat proof, and also alcohol & fragrance-free.  

Buy it here

3TenX Gloss Mist

3TenX has launched the Gloss Mist just in time as glossy hair treatments go viral. It is a game-changer in case you do not want to go for a professional hair treatment. This is a light mist which helps tame frizz, enhances shine and also protects your mane from UV damage. Enriched with raspberry seed oil and jojoba oil—it will ensure it doesn’t leave your hair feeling greasy or heavy. 

Buy it here

Quench Cherry Blossom Glow Sunscreen Serum

We suggest you gift this to someone who doesn’t believe in applying sunscreen and slowly watch them swear by this. The formulation is so, so good. It is light as a serum and offers the protection of a high-end sunscreen. The Cherry Blossom Glow Sunscreen Serum also has 2% Niacinamide and SPF 50 PA++++ to keep UV damage at bay while refining texture and evening out the skin tone. 

Buy it here

Diam Beauty Mini Glass Tint Balm

Touted to be a dupe of the Hourglass Lip Gloss, Diam Beauty has come up with a smaller version of their Glass Tint Balm. Currently sold as a duo in shades of Cinnamon & Cocoa, this is the perfect time to get your hands on it. The mini ones will last you for a long time, and we highly recommend that you use them post-overlining your lips for a plumper effect.

Buy it here

Alltimate Range by The Face Shop

This all-new range by The Face Shop is meant for nourishing and hydrating your skin. Featuring a soothing toner, a refreshing essence, or a replenishing cream, the Alltimate Range promises a radiant, healthy glow. Think ingredients like vegan mucin, panthenol, niacinamide—all ingredients meant for those who are minimalists and yet want an effective, effortless routine.

Buy it here

FAE Beauty Modern Matte Lipsticks

A new crop of lipsticks has entered the chat, and we are excited for you to try these babies out. From the house of FAE Beauty, these cushiony, comfy bullet matte lipsticks feature 10 different shades of nudes perfect for Indian skin tones. They have a blurring effect and feel like nothing on the lips. Also, they can survive many of your greasy meals and drinks. By the way, they are non-drying since they are enriched with emollients like macadamia, avocado, and almond oil.

Buy it here

e.l.f. Power Grip Matte Primer

The e.l.f Power Grip Matte Primer keeps make-up fresh and shine-free all day. Infused with Lemon Myrtle Blend, it controls oil, blurs pores, and provides a soft-matte finish. Perfect for oily skin types, it has a tacky texture that ensures long-lasting wear, gripping make-up flawlessly. Perfect for all skin types, it delivers a balanced, smooth base when you are on the go.  

Buy it here

Olaplex Nº.10 Bond Shaper Curl Defining Gel

Trust Olaplex to come to curly hair’s rescue. The cult hair brand recently launched the Nº.10 Bond Shaper Curl Defining Gel. Not only does it do what it is named after, but it also works deep with your mane's structure to redefine the natural curl pattern. Enriched with coconut-avocado hair milk, this treatment ensures curls stay defined and healthy through 15 washes. Whether you have loose or tight coils, this treatment naturally defines curls and waves, which move freely.

Available at all premium salons 

Kazo Details Signature Perfume Collection

Kazo has now moved beyond its signature clothing and launched its perfume collection, which is carefully curated to cater to every mood and occasion. It features four distinct perfumes: Empire, Louvre, Shard, and Colosseum. We believe that the perfume Louvre might just become the new favourite on your beauty shelf. With woody notes, it has the richness of orange blossom, jasmine, vanilla, and musk to exude timeless sophistication. 

Buy it here

Aveda Be Curly Advanced Shampoo

Aveda has something for curly hair, and it is good. We say this because it is a creamy, nourishing formula perfect for when you have tight coils and don't want it to look rough and dry. It is also sulfate-free shampoo which efficiently removes build-up without stripping hair and delivers moisture to curls, coils and waves.

Available in salons

Sohrai Beauty

A new beauty brand is doing the rounds on Instagram, and turns out it will make for an amazing pick too. The brand Sohrai Beauty has gone viral with its  Glossy Lip Butter. Upon application, it has a glossy finish but is very nourishing since it is infused with Mahua Oil and Amla Oil. Layer it on your favourite matte lip shade for a juicy look.

Buy it here

Kastoor's Bhaang Euphoria

Indian plant-based perfumery Kastoor has launched two new unique fragrances that will make great options for collectors' delight. Namely, Bhang Euphoria and Bhang Transcendence EDP. An ode to Indian tradition, the perfume is an intoxicating, sensorial experience. Floral notes of tuberose come intertwined with the sweetness of honey. While jasmine sambac adds a sensorial rush when rested with paired with cannabis. Aren't you intrigued to try it out?

Buy it here.