- Avarna Jain,
Chairperson RPSG Lifestyle Media
5 Brands For 2025 Brides Who Aren’t About The Cookie-Cutter Looks
Take notes, brides-to-be
Let’s be real—the market is flooded with wedding outfits that all start looking the same beyond a point, right? But if you're a 2025 bride who wants to stand out, we've got you covered. We bring to you one-of-a-kind brands with unmistakable aesthetics, so you can be a truly memorable bride.
Underrated Brands For Brides In 2025
Aikeyah
If you would like your wedding outfit to be delicate, old school, minimalistic and a whole lot romantic, then Aikeyah is just the brand for you. If Simone Rocha made lehengas, they would look like Aikeyah lehengas. Easy silhouettes, delicate fabrics, and romantic florals make up a typical Aikeyah outfit. So, if you would like to take a detour from the norms while putting your best coquette foot forward for your wedding, we suggest doing it in an Aikeyah outfit or not doing it at all.
Itrh
Dear brides-to-be, if maximalism is your jam, may I interest you with some Itrh? While Itrh has something for all kinds of maximalists, you might love it a little too much if you’re looking for something sexy and statement-making. Their latest offerings include statement lehengas, skirt sets with micro-blouses, saris with blouses that are borderline risqué (in a good way), and a whole lot of mirror work. If you like to grab all the eyeballs when you walk into a room, this brand is for you. And isn’t that the whole point of being a bride anyway?
Qbik
Qbik is for brides who like it fuss-free and understated. While they have a lot of options that are perfect for a cocktail party, they have options for weddings and mehendi as well. The typical Qbik aesthetic is simple yet sexy. It all looks super comfy as well, might I add.
PS-Their options for men are also lovely, in case you want to brand-twin with your significant other!
Kshitij Jalori
Kshitij Jalori has really upped its game recently. Their latest offerings for brides include stunning lehengas in vibrant pinks, greens, and our forever favourite, purple. They have some really cool, multi-coloured, intricately embroidered lehengas and saris as well. Bonus? Their lehengas have pockets!! Okay, we’re sold.
Bobo Calcutta
Calling all the edgy brides! Bobo Calcutta isn’t a brand that usually comes to mind when one thinks of brides. But when their signature quirky prints and embroideries lend themselves to a lehenga, what you get is an outfit that is every unconventional bride’s dream. If you are one such bride shopping for your pre-wedding festivities right now, make sure this brand is on your radar.
Where we give you a fast-paced look into everything you should wish list when you start to think about marriage. What to buy and how to dress, along with modern mithai and the homegrown fragrance makers to bookmark. Make special note of the feature on alta.
It has everything you need to make your wedding special. From the big comeback of red and pink in bridal wear to how the cool kids are wearing corsets to the celebration, there is only one way to get ready for a wedding —with enjoyment.
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This needs very little description. It has travel with a special focus on incredible India, and a collection of wedding albums, sourced randomly, but collected with abundance because happiness has no limits.
