Here is a list of homegrown jewellery brands that are worth your time and money
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If you want to gauge a person’s style sensibilities correctly, look no further than their jewellery collection. Pairing the right pieces that not only complement your ensemble but also elevate it is an art. It can make or break your overall aesthetic appeal. Designs created by Indian craftsmen showcase elegance and are a perfect amalgamation of culture and tradition, sometimes even reflecting the history and diversity of our country.
Lately, jewellery designers have also been incorporating modern-day designing and new manufacturing techniques that provide ample scope for innovation and creativity. Additionally, they can be styled in innumerable ways to create breathtaking, glam and gram-worthy looks.
But finding the right jewellery is like figuring your way out of a labyrinth. Hence, to make your job easier, here are a few homegrown jewellery brands to help you ace your style game.
Remember Kiara Advani’s floral diamond necklace that she wore with a pearl-encrusted Tarun Tahiliani ensemble at Anant Ambani and Radhika Merchant’s sangeet? It was an Irasva creation. Earrings, pendants, neckpieces, brooches and a lot more, Irasva offers exquisitely designed pieces to appease all jewellery lovers.
A perfect amalgamation of radiance, opulence and maximalism, Alok Lodha Jewels has been in the jewellery business for nearly six decades. Alok Lodha Jewels have something unique for every occasion — from ear clips and rings to danglers and minuscule pieces like brooches.
Traditional craftsmanship meets modern-day design at this jewellery house. From earrings engraved with precious gemstones to elegant, sleek bangles embedded with sparkling diamonds resembling a constellation of stars, every piece at Isvari is designed to perfection.
Specialising in ‘Polki’ worked diamond jewellery, Kishan Das Jewellery has been a renowned name in the business for 150 years. Every piece perfectly embraces tradition, style and elegance. Kishan das was the name behind the pieces worn by the leading ladies of Mani Ratnam’s Ponniyin Selvam.
Whether you need to deck up for a big, fat Indian wedding or steal the spotlight on the red carpet in Cannes, Archana Aggarwal and her timeless jewellery has you covered. From intricate ‘polki’ work to masterpieces made of pure diamond, and even cuff links and brooches for men — this homegrown jewellery brand has innumerable options for people of all ages and groups.
If you are a fine jewellery lover, look no further than Prakshi. Crafted with minimalist designs that score high in sophistication, style and edginess, Prakshi jewellery is an impeccable choice for someone who wishes to explore jewellery at their own pace.
Specialising in hand-crafted jewellery, Jet Gems is one brand that has remained a constant favourite among Bollywood celebrities. Their inventory has everything — from Jadau masterpieces to statement rings, bracelets, layered necklaces, cuff bangles and even watch charms!
If you loved the jewellery in Sanjay Leela Bhansali’s Netflix show, Heeramandi, look no further than Shri Paramani Jewels, who supplied some of the artful pieces on the show and have an even larger collection themed after it on sale currently. For this collection, the brand brought back 200 years of craftsmanship techniques and artwork and it took three years to present 10,000 pieces of jewellery for the show.
The oversized choker that complemented Deepika Padukone’s maroon-hued Karan Torani ensemble at Anant Ambani’s wedding bash was the brainchild of Chand Begum Jewels. The design was inspired by the bazuband worn by Sher Singh, the son of the first ruler of the Sikh Empire, Maharaja Ranjit Singh. But in the original design, the koh-i-noor diamond sat in place of the red gemstone in the center of her neckpiece. This brand, which has made a name for itself since 1865, specialises in this type of jewellery — which draws from the bazubands, turban ornaments, kadas and pendants of nobility, finding its roots in Islamic art and Indian heritage. It is the biggest proof of the age-old saying, “Old is Gold”.
Bold, unapologetic, adventurous and yet traditional, each creation at Vandals embodies it all. Established by Notandass Jangwani, the brand has been curating exquisite pieces for nearly 85 years. The brand’s catalogue boasts festive, wedding-worthy or minimalistic dazzling pieces made with meticulously cultured diamonds. Thus, if you wish to embrace luxury via minimalism, Vandals is the name to remember.
Established in Jaipur nearly four decades ago, the brand derives its name from the famous courtesan of the Gupta Dynasty, Amrapali. The designs are inspired by ancient architecture and made with traditional designing and colouring techniques. The fine jewellery, multicoloured and multipurpose designs and even the men’s jewellery is worth your money.
The award-winning brand should be on your radar if you’re on the market for some jewellery. From diamonds to gold and even platinum, the brand houses everything for both men and women. Moreover, it also offers cleaning, polishing and rhodium plating services that keep your jewellery new and sparkling for long.
Exemplary elegance and modern-day craftsmanship, coupled with traditional grandeur, was the idea behind the conception of Darshanaa Sanjanaa Jewellers. From ornate necklace sets to debonair bracelets, embellished bangles and timeless rings, the designs curated by this brand are a real feast to the eyes.
Luxury bridal jewellery is synonymous with the name Birdhichand Ghanshyamdas. Specialising in Kundan and Meenakari jewellery, each creation from the brand reflects the artistic flair of traditional craftsmanship. The best part? The jewellery is not machine-made but is made in conservative spaces per the convenience of the workers to help them unleash their potential.
A favourite of all the Ambani ladies and the newlywed Radhika Merchant, Kantilal Chhotalal has been in the jewellery business for eight decades. Whether you are a traditional bride preferring ornate necklaces, or a modern-day bride with an unending love for minimalist elegance, or you wish to have jewellery customised for your big day, Kantilal Chhotalal offers services and designs to suit your needs in the best way.
So, which of these brands are you going to shop from?
Neha Karra is a junior writer, who loves to discover and try the latest trends in style, food and beauty. When she is not curating articles, you will find her playing with kids, reading books, painting and practising Mandala Art. View Profile