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Mynaah By Reynu Taandon Wants Brides To Think Beyond Trends

The veteran designer champions sustainability and Indian craftsmanship through her label…

August 02, 2024 | 4:51 PM // By Salva Mubarak
Mynaah by Reynu Taandon

For Reynu Taandon, who established her label Mynaah by Reynu Taandon in 1999, sustainability is not just a buzzword. Ever since the inception of the brand, the designer has been championing a mindful approach to fashion, through both creation and consumption and providing a platform for Indian craft clusters to thrive.

The label is known for its profuse use of colours and embellishments that celebrate femininity and sensuality in its purest form. With a special focus on draping, construction and finish, Mynaah by Reynu Taandon’s designs stand out because of their timelessness.

Mynaah by Reynu Taandon
Image credit: Mynaah by Reynu Taandon

The designer’s trend-agnostic approach to fashion has found fans in celebrities like Kareena Kapoor, Alia Bhatt and Kiara Advani, who have worn her designs in the past.

In an interview with Manifest, the designer advises soon-to-be brides to not chase trends and focus on what works for them. 

Mynaah by Reynu Taandon
Image credit: Mynaah by Reynu Taandon

“It’s beautiful to be trendy, but before you decide on the outfit, you have to see what kind of looks you can carry,” says the designer, “For instance, the trend might say multi-colours are in, but a classic palette suits you, so you should go for it.”

Are you taking notes, future brides?

Mynaah by Reynu Taandon is going to showcase at the FDCI Manifest Wedding Weekend. It’s an invite-only event which will be held at the Taj Palace, New Delhi, on August 3-4, 2024. For an invitation, register here or reach out at fmww@rpsg.in.

ABOUT THE AUTHOR

Salva Mubarak is the Digital Editor of Manifest. In her free time, she likes to read murder mysteries, discover new KitKat flavours, and rank movie makeovers (not necessarily in that order). View Profile