- Avarna Jain,
Chairperson RPSG Lifestyle Media
11 Tareng is a celebration of Manipur's rich textile heritage, where every piece tells a story of centuries-old weaving traditions.

Over the years, labels from the Northeastern states of India have been having a moment. Brands from this regional belt have been exploring and honing their potential to blend heritage textiles with contemporary silhouettes. One such brand that has caught our attention is 11 Tareng. For a 2025 bride who is looking at a versatile trousseau that not only holds a strong story but can be repurposed and worn in multiple different ways long after she has tied the knot—11 Tareng is a homegrown label, you must consider.
For the girls who founded the brand almost two years ago, Jayshree Koijam and Reena Ahanthem, the brand was born out of a deep desire to celebrate and preserve the region's rich textile heritage. Blending it with contemporary fashion—the nameTareng, meaning ‘spinning wheel’ in Meitei [ a Tibeto-Burman ethnic group and language of northeast India]. symbolises the heart of our craft. “We also draw spiritual inspiration from the number 11:11, which we believe guides us in manifesting our dreams” adds Jayshree Koijam.

A scroll through their website and you will realise their vision extends beyond traditional” shares Reena Ahanthem. In fact, if you are looking for an understated ensemble for a cocktail or sangeet–we suggest their dhoti and blouse set known as THA PHASE 7. The ensemble features a deep V neckline sleeveless blouse with white surai embroidery adorned with dapka, nakshi, dori and sequins. While the comfortable and flowy dhoti pants that also come with pockets seal the deal.
All the pieces are made of Khurkhul silk with cotton shantoon lining. There is also THA PHASE 10 for nights where you’ll be dancing until the wee hours. The cold shoulder bishop sleeves blouse is a refreshing take on the classic off-shoulder blouse and is adorned with different types of pearls and crystal chain embroidery. Paired with flare pants, the entire ‘fit is made from their hero fabric Khurkhul silk.


Their new collection called Thaja–Moon Shimmer offers 11 pieces. Handwoven in the small village of Khurkhul, Manipur, using 2,000-year-old traditional weaving techniques–we can safely claim it has something for everyone especially if you love wearing ivory and believe less is more.

Jayshree shares that their fabric which is used make centuries-old technique is “celebrated for its natural luminous sheen that exudes understated luxury. The fabric is not only lightweight but also durable. The unique characteristic comes from the meticulous cultivation, and production of the silkworms up to the weaving of the fabric, all done by hand by the skilful weavers passing down age-old craft through the generations.”
For the brides, they craft bespoke wedding attire. “Each piece is designed keeping in mind the bride’s individuality while celebrating Manipur’s rich heritage. Drawing inspiration from the region's flora, fauna, and centuries-old bridal motifs, the intricate embroidery reflects the essence of Meitei culture.” It is like holding on to a modern heirloom because these are designed in a manner to be cherished and passed down through generations. Reena adds, “Our designs are also deeply influenced by Manipuri wedding attire, particularly the Potloi a garment that has been central to our bridal heritage for centuries.”
The brand also caters to brides and individuals shopping for special occasions and high-net-worth individuals seeking exclusivity. 11 Tareng brides cherish tradition and seek to incorporate their cultural roots into their wedding attire. Upon asking who is a classic 11 Tareng bride, Reena says, “She is a modern, discerning bride who values sustainability and ethical fashion. She should be someone who takes pride in supporting local artisans and preserving their craft.”
Manifest: What is your brand’s price range?
11 Tareng: Our ensembles are from INR 45,000 onwards.
M: How many months in advance should a bride come to you?
11T: Come to us at least 30 days in advance!
M: Are there any specific silhouettes or necklines you specialise in?
11T: We don’t specialise in any particular silhouettes or necklines.
M: What is your size range like?
11T: We cater and customise as per all sizes.
M: Do you accommodate size-inclusive designs?
11T: Yes absolutely! We are size-inclusive and offer bespoke designs tailored for every body type.