Content Creator Nishtha G Malik Wants to Bridge This Gap in Bridal Styling

Fashion has always played a huge role in Nishtha Gandhi Malik’s life. Back when she was seven years old, the content creator fought tooth and nail to get her hands on a copy of the same outfit Kareena Kapoor wore in Kabhi Khushi Kabhie Gham. The shimmery red crop top and flared pants ensemble from the iconic You Are My Soniya song became the first of many on-trend outfits that found a coveted spot in Nishtha’s wardrobe growing up. “I’ve just always been into fashion,” she shared in an earlier interview with Manifest.

Now, her love for fashion and her instinct for trends led her to become one of the early adopters of the style influencer wave on social media. That same passion has now evolved into her entrepreneurial journey, launching her own bridal styling venture, Bride In Shining Armour, after six years as a full-time content creator.

Ahead, read excerpts from the interview on how years of creating visual narratives and decoding fashion for her audience have sharpened her eye for detail and storytelling skills that now define Bride In Shining Armour.

 Manifest: How did content creation in the wedding space lead you to start your bridal styling venture?

Nishtha G Malik: “It all began very organically. As a content creator in the digital space, I spent the last two years observing how women think, plan, and express themselves through fashion. I noticed that while brides were inspired by trends online, they often struggled to translate those ideas into cohesive, personal looks. That’s when it clicked—I could bridge that gap. My content helped brides visualise possibilities, and my styling venture gave me the chance to turn that inspiration into real, tangible transformations.”

M: What made you realise there was a need for bridal styling?
NGM: “I realised there was a gap between what brides see and what they actually wear. Most brides invest so much time and money in their outfits, yet end up feeling overwhelmed if their choices reflect their personality, photograph well, or align with their events. Bridal styling brings in that much-needed perspective of someone who understands fashion, body types, colour theory, and most importantly, storytelling. It’s about creating a visual journey for the bride, not just putting together outfits.”

M: How has your background as a creator influenced your approach to styling brides?
NGM: Being a creator has made me deeply aware of how everything translates on camera...lighting, angles, textures, and tones. So when I style a bride, I don’t just think about the outfit; I think about how it will look and feel across moments, both in person and on screen. My experience creating visual narratives has taught me to think holistically, from outfit flow to jewellery balance to how the makeup ties it all together.

M: What are the biggest challenges brides face when choosing their looks?
NGM: “The biggest challenge is decision fatigue. There’s an overload of inspiration. Pinterest, Instagram, and celebrity weddings often leave brides confused about what actually suits them. The second is emotional pressure: everyone has opinions, from family to designers. I help brides tune out that noise, focus on their individuality, and find a look that’s timeless yet true to their personality.”

M: What’s your vision for the future of bridal styling?
NGM: “I see bridal styling evolving into a more personalised and mindful experience. It’s not about blindly following trends anymore — it’s about comfort, authenticity, and sustainability. My vision is to make bridal styling more accessible, where every bride, no matter her budget, can feel like the best version of herself on her most important days.”

M: How do you see the role of bridal stylists changing as weddings become more content-driven?
NGM: “The modern wedding is as much about the experience as it is about the memories captured. With weddings becoming more content-driven, a stylist’s role now extends beyond aesthetics. We’re crafting a visual narrative. Every outfit has to flow into the next, every colour and texture has to photograph beautifully, and the bride has to feel confident in front of the camera. It’s styling with strategy—ensuring the bride not only looks beautiful but also creates content that tells her story effortlessly.”