- Avarna Jain,
Chairperson RPSG Lifestyle Media
3 Designers Tell Us What's Trending In The World Of Wedding Invites
From hand-lettered calligraphy to animated graphics, here's what's going to be popular this year...
Wedding Invitations are instrumental in setting the mood of the wedding festivities Instagram/ Sketch Design Studio
A wedding invitation is the opening act that sets the tone for everything that is to come ahead. From calligraphic etchings inside art deco envelopes to invitation boxes with a range of ancillary objects (confectionery, decor, itinerary) — wedding invitations have had their evolution over the years.
Today couples are inching towards fun ways of expressing their stories — quirky colour palettes, custom illustrations, artistic coat-of-arms, and sustainable gifting ideas. Three designers tell us what’s trending when it comes to wedding invitations. (including the paperless format we’ve all come to adopt quite gladly).
Wedding Invitation Trends In 2025
Itcha Talreja
Encapsulating the beauty of the wedding landscape gives us an insight of the wedding destination and venueInstagram/ Itcha Talreja Design
Itchha Talreja spends hours with clients, figuring out their vibe and preferred styles. Talreja loves playing with fonts: mixing cursives with non-cursives and experimenting with typography. Her favourite? “Trajan Pro. It’s crisp, clean, and highly readable.
For supporting text like the venue details or date, a simple, no-frills font works best.” An advocate for sustainable practices, Talreja’s company only works with ethically sourced papers: 300 GSM for standard designs and Kappa boards for more opulent ones in determining the final choice,” explains Talreja, speaking to the quiet comeback of wax seals, which her team has been making in “all shapes, colours and sizes”, Talreja says couples are increasingly leaning towards customised coat-of-arms that illustrate quirky personality traits while encapsulating the beauty of their wedding landscape.
Bombay Lettering Company
Calligraphy inspired wedding invitation designs are the next big thing in the industryInstagram/ Bombay Lettering Company
Sanjana Chatlani’s The Bombay Lettering Company offers hand-lettering, illustrations, and creative stationery solutions. For the team, creating invites begins with understanding the client’s story and hours of mood-boarding.
Although Chatlani loves working with serif fonts, she explains that no printed font can come close to replacing the humanity and intentionality of calligraphy.“It is a celebration of individuality—every letter is unique, every piece tells a story,” she says.
Sketch Design Studio
Modern day wedding invitation designers today opt for naturally recyclable materialInstagram/ Sketch Design Studio
Nature-inspired illustrations take precedence. Malkani’s niche is creating invites that create an awe-effect. Combining the best of graphic design and art, Natalie Mankani’s Bengaluru-based Sketch Design Studio is synonymous with elevated elegance and eco-conscious design, which become visual translations of her clients’ journeys and stories.
From sketching faded pillars of Mughal palaces to breathing life into the wildlife of Southeast Asia, Malkani’s designs are understated.“Even when we do a dramatic design, there’s a simplicity to it,” says Malkani.
She loves playing with fonts of all kinds but underlines the enduring elegance of serif fonts — a choice that universally resonates with her clientele. She also points to the increasing love couples have for incorporating calligraphic elements in their invites. “It’s an art form that brings a sense of romance. It will always be relevant,” she says.
The Digital Invite Etiquette
A wedding invitation design by Itcha Talreja Designs Instagram/ Itcha Talreja Designs
How do you bring out the sentimentality and beauty of a hand-delivered invite in a digital version?
DOs and Dont's
Clarity, visual appeal, file format, length
Avoid letting the design overshadow the text.
The Holy Grail Of Video
The key to a great visual wedding invitation design lies in great graphics Instagram/Bombay Lettering Company
Keep them short but unrushed.
The graphics should be engaging.
Use instrumental tracks to keep the focus on the message.
Avoid voiceovers unless necessary.
Keep your invite within 1.5 minutes.
A 9-part story
A 9 slide wedding invitation gives all the necessary details without making it boring Instagram/Bombay lettering company
A digital invite should include nine slides.
A cover
An introduction.
Six event-specific slides with smooth transitions.
A concluding slide.
Don't Forget To Mention
Event name and venue
Time and date
Attire and family names
Should I Press Send?
Send out the save-the-dates and wardrobe planners
in advance, so guests know what to expect!
Invitations are sent last, about one to two months
before the event for Indian guests
Send them out 6 months to a year in advance for your NRI guests.
This has been adapted for the web from an article published in Manifest’s December 2024-January 2025 issue that is now on stands. For more stories like this, subscribe here!
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