- Avarna Jain,
Chairperson RPSG Lifestyle Media
We're here for Marigold's main character moment...

The enduring love affair between the humble marigold and Indian weddings is a story woven into our collective memory. In India, the marigold is more than a flower...it is a symbol of prosperity, positivity, and divine blessings. And honestly, the marigold is having a full main-character moment—and we’re here for it. It’s that one guest at the wedding who doesn’t need an invite, doesn’t follow trends, and still ends up stealing the spotlight. While peonies and orchids may come and go with Pinterest boards, the marigold stays rooted, glowing quietly in its golden confidence. It’s nostalgia wrapped in petals—the flower that reminds you of your nani’s courtyard, pre-wedding haldi chaos, sticky laddoos, and that unmistakable hum of celebration in the air. What makes it special isn’t just how it looks, but how it feels.
There’s warmth to it. Comfort. A sense of home. From mandap decor to fragrant garlands, its golden glow has long illuminated sacred rituals and festive celebrations. This sunshine-hued bloom brings vibrancy and joy to everything it touches. And though contemporary wedding aesthetics may now lean toward understated florals, the spirit of the marigold endures—transcending petals to inspire palettes, fabrics, and embellishment. Borrowing from the fiery sunset tones of the genda phool, shades of saffron and burnt orange are reimagined in resplendent bridal lehengas, silken dupattas, and gilded accessories. As if the world itself has taken note of its charm, even the newest iPhone gleams in marigold’s luminous hue—a modern ode to India’s most timeless bloom.
Not just that, Designers are also now remixing that feeling into modern weddings—think marigold-toned drapes paired with minimalist décor, floral installations that flirt with tradition without feeling heavy, and colour stories that balance heritage with cool-girl chic. Even wedding playlists, lighting, and tablescapes are leaning into that sunny energy—less “perfectly curated,” more “joyfully lived-in.” The marigold, in all its imperfect, fluffy glory, reminds us that weddings aren’t about chasing aesthetics; they’re about emotion, memory, and a little bit of magic. It proves that you can be old-school and still feel fresh, traditional and still trend-forward. Because when it comes to Indian weddings, some loves don’t fade—they just evolve, glowing brighter with every generation.




