Gen Z Is Making Marriage Cool Again

A recent survey by The Times revealed the conservative attitudes of Gen Z as opposed to millennials…

Feb 16, 2025
  • Aaliyah Kashyap wedding
    24-year-old Aaliyah Kashyap tied the knot with 25-year-old Shane Gregoire late last yearFourFold Pictures

    Gen Z and millennials couldn’t have a more different attitude towards life. We saw it with the return of low-waisted jeans and frosted eye shadow and now, as it turns out, the two don’t see eye to eye where relationships are concerned. Young adults now are more in favour of marriage than people of the same age 20 years ago.


    A recent survey by The Times revealed that Zoomers are more conservative when it comes to sex and marriage than millennials two decades ago. Out of the 1000 Gen Z folks surveyed for the research, a whopping 61% termed marriage as “relevant”.

    Rings on the definition of marriage
    Gen Z is more in favour of marriage than millennials...Unsplash

    On the topic of casual sex, only 23% of the participants reported that their friends are indulging in no-strings-attached sexual relationships, a steep drop from the 78% of millennials who had said “yes” to the same question back in 2004.



    The survey revealed that Gen Z is more focussed on the well-being, of both physical and mental states. For them, the idea of marriage is attractive but not eternal. They view marriage as a reversible act, with the idea that divorce is an option and not a failure.

    Why Is Gen Z Turning Towards Marriage?


    The fact that Zoomers don’t view marriage as a permanent solution, yet look towards it as a relevant institution speaks to their fluid perception of relationships. Millennials eschewed the idea of permanent cohabitation because of the perception they built of marriage by seeing the generation before them, which was limiting and not aligned with their idea of freedom.

    decked up bride
    Gen Z doesn't view marriage as an eternal idea...Pexels

    Gen Z, on the other hand, are more aware of non-binary ideals of marriage and relationships, including factors like divorce, which makes them more open to exploring the idea of marriage. Another factor that is drawing them towards the traditional ideal is, what the Internet relationship gurus have dubbed as, the ‘Relationship Recession’.



    Many surveyed participants shared a sense of saturation on dating apps. Gen Z is facing difficulties landing quality dates and is, in turn, rejecting the idea of investing energy into encounters that might not lead to anything long-lasting.


    The hypersexualised environment they are constantly exposed to is also a contributor to the fact. In her 2023 novel Laid and Confused: Why We Tolerate Bad Sex and How To Stop, author Maria Yagoda writes, “Young people have been uniquely inundated with toxic messaging surrounding sex that has actually disrupted our abilities to feel pleasure. TikTok and Instagram may have positioned young people to better parse their sexualities, but they are not necessarily closer to building affirming and pleasurable sex lives.”


    What do you think of this shift in attitude towards marriage and relationships?

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