What Does Finding A Partner Through Matchmaking Look Like In 2024?

We enlist the managing director at Elite Marriage Bureau to give us an insight into what matchmaking is like in modern times...

Jan 31, 2025
  • elite marriage bureau, FMWW

    In a day and age where finding a life partner is turning into a bit of a sport, it helps to find extra guidance in what we truly want in a life partner. Though going out into the world and adventuring your way to a soulmate seems like a fun route, letting your loved ones find the correct fit for you doesn’t seem like too bad of an idea. Especially since this concept is an already practised one in the Indian culture. Which is where the likes of Elite Marriage Bureau come in.

    Couple travelling together
    Image credit: Unsplash

    We spoke to the managing director at Elite Marriage Bureau, Vidya Gupta, to get an insight into how the matchmaking bureau helps people find their Happy Ever After...

    In Conversation With Vidya Gupta, MD Elite Marriage Bureau


    Manifest: In your opinion, what are two things that make a match magical?

    Vidya Gupta: A match becomes magical when there is undeniable chemistry and a shared vision for the future. Chemistry is about the natural connection and attraction between two individuals, often seen in their effortless communication and mutual enjoyment of each other's company. A shared vision for the future ensures that both partners have aligned goals, values, and aspirations, providing a strong foundation for a lasting relationship.


    M: As a match-making company, what are your priorities and criteria when matching two individuals?

    VG: Our priorities are to ensure compatibility, confidentiality, and a personalised experience. The key criteria we consider include shared values, lifestyle preferences, family background, and long-term goals. We also place significant emphasis on mutual respect and emotional compatibility, ensuring that both individuals are likely to foster a harmonious relationship.


    M: What do you think are the two biggest match-making challenges in the present day, 2024?

    VG: The two biggest challenges are managing heightened expectations and ensuring privacy in the digital age. Clients today have specific and often high expectations regarding their potential partners, which can sometimes make finding a suitable match more complex. Additionally, with increasing concerns about data privacy, ensuring that client information is kept confidential and secure is a critical challenge.

    Elite Marriage Bureau, FMWW
    Image Credit: Pexels

    M: And consequently, what are the best parts of your job, match-making in 2024?

    VG: The most rewarding aspects are witnessing the joy and happiness that successful matches bring to our clients and the opportunity to meet and interact with diverse and fascinating individuals. Additionally, leveraging advanced technology to enhance the matchmaking process allows us to provide more accurate and personalised matches, making our work even more fulfilling.


    M: Can you give us a little peek into the history of Elite Marriage Bureau?

    VG: Elite Marriage Bureau was founded with the vision of providing a bespoke matchmaking service for affluent individuals and families. Over the years, we have built a reputation for our personalized approach, attention to detail, and unwavering commitment to confidentiality. Our journey has been marked by numerous success stories, which serve as a testament to our expertise and dedication in the field of elite matchmaking.


    M: Are there any specific requirements that you’re seeing people voice while finding a partner nowadays?

    VG: Clients today often emphasise the importance of shared values and interests, professional and educational background, and lifestyle compatibility. There is also a growing preference for partners who are emotionally intelligent, supportive and have a positive outlook on life. Additionally, many clients seek partners who are open to balancing career aspirations with family life.

    Elite Marriage Bureau, FMWW
    Image Credit: Pexels

    M: How does Elite Marriage Bureau make the match-making experience a memorable and comfortable one for their clients?

    VG: We ensure a memorable and comfortable experience by offering personalised services tailored to each client's unique preferences and needs. Our approach includes in-depth consultations, thorough background checks, and compatibility assessments. We also organise bespoke events and introductions in a discreet and luxurious setting, ensuring that our clients feel valued and respected throughout the process.


    M: Lastly, what would you like people to keep in mind when they start their match-making journey?

    VG: It's important to approach the matchmaking journey with an open mind and realistic expectations. Understand that building a meaningful relationship takes time, effort, and mutual respect. Be clear about your values and what you seek in a partner, but also be willing to embrace the process and the opportunities it presents. Remember, the goal is to find a compatible partner with whom you can build a happy and fulfilling future.


    - Avarna Jain,
    Chairperson RPSG Lifestyle Media

    For Manifest to become one of Cambridge Dictionary's most viewed words of 2024 — 1,30,000 hits and counting — it means some of us must have Googled it at least once. I know, I hit that search button over and over again
    because each time I looked at it, I saw a new meaning.

    - Avarna Jain,
    Chairperson RPSG Lifestyle Media

    Putting together a homegrown title at a time when the demise of print has been long announced may seem surprising...
    ...but it has long been a dream of mine to give India a magazine it deserves. A magazine that is the country.

    - Avarna Jain,
    Chairperson RPSG Lifestyle Media

    And nothing, absolutely nothing, represents India more than our weddings.It is a time when families are brought together. Traditions come alive as they are adapted to each couple's beliefs. And lives are joined in a way that the romantic in me still enjoys.

    - Avarna Jain,
    Chairperson RPSG Lifestyle Media

    The fact that it comes with band, baaja and baraat — what's not to love?And that is the reason our first issue celebrates:
    THE NEW BRIDE.

    - Avarna Jain,
    Chairperson RPSG Lifestyle Media

    If you look at
    'Curate Beautiful, Create Happy'individually, they are powerful but when you put them together, they become a promise. While each section is dedicated to a word, I hope you will see this as your first of many handbooks for happiness.

    - Avarna Jain,
    Chairperson RPSG Lifestyle Media

    Curate
    Where we give you a fast-paced look into everything you should wish list when you start to think about marriage. What to buy and how to dress, along with modern mithai and the homegrown fragrance makers to bookmark. Make special note of the feature on alta.

    - Avarna Jain,
    Chairperson RPSG Lifestyle Media

    Beautiful
    It has everything you need to make your wedding special. From the big comeback of red and pink in bridal wear to how the cool kids are wearing corsets to the celebration, there is only one way to get ready for a wedding —with enjoyment.

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    Chairperson RPSG Lifestyle Media

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    - Avarna Jain,
    Chairperson RPSG Lifestyle Media

    Happy
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    Chairperson RPSG Lifestyle Media

    This first issue has a lot more, including a carefully edited address book of everything you need to make your wedding perfectly 'gramworthy! But it doesn't stop there. Each issue will be different because each one of you is unique.
    Because we manifested this difference, now we will celebrate you.

    - Avarna Jain,
    Chairperson RPSG Lifestyle Media