Are Couples Ditching Polished Wedding Films For Deliberately-Imperfect Iphone Videos?

Trends have a habit of coming full circle—skinny jeans, side parting, Y2K fashion. One trend in the wedding space that’s now making a comeback, is the raw, grainy, imperfect wedding video from the 90s. Remember watching your parents’ wedding videos? The ones with heavy flash, shaky clips, grainy quality, and all kinds of imperfections? That’s the kind of videography brides and grooms are now aiming for. This style of content runs counter to the traditional wedding videography, which is all about sharp video quality, cinematic shots, and perfect compositions. 

The rise in demand for this kind of video content has led to couples hiring content creators that cover the wedding for them, not with a professional camera, but with an Iphone! These vendors fall somewhere between a videographer and a social-media producer, and deliver documentary-style wedding videos shot in a deliberately imperfect, amateur manner.

Why do couples want it?

Couples are gravitating towards these imperfect iphone videos because their rawness makes them far more personal and intimate than a well-produced 5-minute video film with perfect cinematography. These videos look like they’ve been shot by a close friend or a family member, making it feel special. It has flaws, but that’s the idea! While professionally-produced wedding films look sharp and polished, the handheld iphone footage with deliberate old-school style photography feels nostalgic. 

Another reason why these videos work great for the modern couple is because they don’t have to wait for 6-8 weeks for the film to be produced. These footage can easily be produced within 24 hours. Which means this kind of content can go up on Instagram almost immediately. 

Vendors to help you achieve the ‘imperfect’ wedding content

Ever After

If you gravitate towards wedding content that feels elegant, poised, romantic, you will love Ever After. Their content feels straight out of a French film, and we’re loving it!

Bridal On Cord

If you wish to capture the emotional side of things—the groom crying after seeing the bride is the wedding attire, the father of the bride trying to hold it together in a corner, the bridesmaids bending over backwards to get the perfect shot of the couple—then Bridal On Cord will be your jam. 

Heart Crafted Social 

Their body of work looks super diverse, which conveys that they can ace different kinds of moods and vibes. No matter your vibe, we feel this will be a great pick!