- Avarna Jain,
Chairperson RPSG Lifestyle Media
Couples are embracing candid photographs and photo dumps that capture raw emotion, chaos, and in-between moments but how did this trend come into being? Let’s decode.

Indian weddings have always been a grand celebration of love and togetherness, and what makes it even more special are the memories that the couples make with their families, their guests and loved ones on their big day. However, not everything remains as part of our memories, since our memories are fading fragments of our lives, but what remains till the end are the moments captured in someone’s lens. In previous times, these moments were printed onto paper, picture-perfect, framed on walls like trophies from the milestones of life, but as the digital universe made its presence felt in the real world and began impacting every part of our lives, it has largely changed the way couples have their special moments captured and saved. What was once a perfect click has today turned into candids and photo dumps to fit the aesthetics and vibes of their celebration.
Couples today believe that the true essence of their big day can be better captured in the random moments and incidents that occur through the wedding celebration. Think of the bride’s best friends’ reactions to her bridal look, a relative drunk dancing amidst the celebration, or the groom’s 5-year-old nephew spilling food all over his outfit. These moments, couples believe, capture the true celebrations, the behind-the-scenes, the moments that are not perfect but raw. It reflects that a wedding is not a choreographed event, but an event put together with a lot of effort and after a lot of chaos.
But how did this trend of photo dumps and candid photos at weddings come into the picture? Nitin and Shanaya Arora of Nitin Arora Photography believe that couples today are tired of performing. Nitin shares, “Weddings today are deeply personal, and couples want photos that feel like them, not like a checklist. A photo dump feels honest—it has laughter, chaos, missed focus, tears, and moments no one planned. That’s real life. Posed portraits are still important, but they’re no longer the hero. The hero is the feeling.” Shanaya adds, “Couples don’t want to look 'perfect' anymore. They want to look presentable. Photo dumps let them relive how the day actually felt, not how it was staged.”
Additionally, Akash Agarwal of WeddingNama added that couples today want to feel their wedding again, not just see how it looked. “Photo dumps and candid imagery allow them to relive the energy, chaos, laughter, and in-between moments that truly define a wedding.” He further explains that traditionally posed portraits still have their place, but they often represent only a fraction of the experience. “What’s driving this shift is a collective realisation that weddings aren’t performances - they’re lived experiences. Couples are embracing imperfection because it feels real, and real moments age far better than perfectly choreographed ones.”
While the shift has been gradual, social media—especially Instagram—has played a major role in reshaping what couples now consider a beautiful wedding photograph. Shanaya shares that beauty has shifted from “aesthetic” to “authentic.” “Earlier, it was about symmetry and perfection. Now it’s about emotion. A slightly blurred photo where the bride is laughing uncontrollably feels more beautiful than a perfectly lit but emotionless frame.” Nitin seconds her as he points out that Instagram also made people realise that moments matter more than perfection. “Couples scroll past flawless images, but they stop when something feels real. That’s changed everything.”
Meanwhile, Akash explains that for years, social media pushed a very narrow idea of beauty - flawless skin, perfectly aligned poses, and heavily edited frames. “But as Instagram itself moved toward rawness and relatability, couples began questioning whether 'perfect' actually felt honest.”
According to him, today, a beautiful photograph does not look styled - it makes you feel something. “A blurred hug, messy dance floor energy, or a quiet glance between moments often resonates far more than a technically perfect image.” He adds that social media exposure has actually educated couples. They’ve seen too many weddings, too many identical poses, and now they crave images that feel personal and emotionally true.
But how do candid photos capture emotional truth that perfect images often miss? Nitin says, “You can’t pose vulnerability. You can’t ask someone to cry naturally or laugh from the gut.” He shares that candid photos capture what people don’t even realise they’re feeling in that moment—and those become the most powerful images later. “Years later, couples don’t say, ‘Look how good we look.’ They say, ‘I remember this moment.’ That’s the difference,” Shanaya adds.
“Candid photographs live in moments where people stop performing and start being themselves. That’s where emotional truth lives,” Akash further highlights that a posed image might show how a couple looked but a candid image shows who they were in that moment - nervous hands, teary eyes, uncontrolled laughter, chaos unfolding around them. “These photographs carry vulnerability, unpredictability, and honesty, which are often missing when everything is overly directed.”
This trend of capturing the raw moments has not just had an impact on how couples look back at their memories but has also changed the way wedding photographers adapt their approach, style and shooting timelines to prioritise spontaneity over structure. Nitin shares that photographers have slowed down. “We observe more and interfere less. Instead of controlling timelines, we create breathing space. We let moments happen. That means fewer instructions, lighter equipment, and a lot more intuition.” Shanaya says that this also means building trust. “When couples feel safe around you, they stop performing—and that’s when magic happens.”
Akash further highlights that wedding photographers today are working with short, more flexible timelines. According to him, the focus has shifted from directing every frame to observing and anticipating real interactions. “From a technical standpoint, there’s a stronger emphasis on getting things right in-camera - light, composition, and framing - so images don’t rely on heavy post-production." He adds that AI has also helped streamline workflows, allowing photographers to speed up the post-production work. “The goal is not to create perfection later, but to capture honesty as it happens.”
But does the rise of photo dumps signal a rejection of aspirational wedding aesthetics, or simply a redefinition of them? “It’s not rejection. It’s evolution,” says Shanaya as she explains that aspiration today doesn’t mean unattainable perfection—it means emotional richness. "Couples now aspire to feel deeply, not just look grand,” Nitin seconds her as he says that aspiration is no longer about scale. It’s about sincerity.
Akash agrees with the photographer duo as he adds, “It’s definitely not a rejection. It’s a redefinition. Couples still want beautiful images, but beauty is no longer limited to symmetry and polish. Aspiration now includes imperfect moments, behind-the-scenes chaos, and emotional messiness.”
He shares that people don’t want only the ‘hero shots’ anymore, they want the moments around them—the laughter before the entry, the exhaustion after the dance floor, the quiet pauses. These images feel aspirational because they feel human.
This rise in candid photos and photo dumps at weddings today is not just another trend but has largely impacted memory-making and how couples remember their big day. Nitin explains that memory is emotional, not visual. “Candid images unlock forgotten feelings—the nervousness before walking in, the relief after rituals, the madness on the dance floor. These are the moments couples actually lived.” Shanaya adds, “They remember the day not as an event, but as a feeling—and that’s priceless.”
Akash also presses that candid images act like emotional triggers. They don’t just remind couples of what happened; they remind them of how it felt.
He points out, “When couples see themselves laughing awkwardly, crying openly, or being completely themselves, they connect more deeply with those memories. These photographs show them not as idealised versions, but as who they truly were on that day - and that makes the memory far more powerful and personal.”
So, are photo dumps democratising wedding storytelling by spotlighting guests, quiet moments, and imperfections? “Yes, and that’s beautiful, “ says Shanaya as she adds, “Weddings aren’t just about the couple anymore—they’re about community.” She believes that photo dumps give space to grandparents, friends, kids, staff, and moments that would otherwise be edited out. Nitin chimes in, “Imperfections make the story human. And human stories last longer.”
Akash follows suit as he agrees that photo dumps are indeed democratising wedding storytelling. He adds that wedding storytelling is no longer only about the couple at the center—it now includes everyone and everything around them.
“Details that were once ignored—half-filled glasses, half-eaten plates, hands in motion, expressions on guests’ faces—have become meaningful.” He believes that these elements add context and depth, making the story richer and more complete. “It’s a more honest documentation of how weddings actually unfold.”
While it is clear that the trend of candids and photo dumps is more emotional than just for the vibes and aesthetics of a celebration, one question that pops up is whether this trend could mark a long-term shift in wedding visual culture or is it just a reaction to years of over-polished imagery. Akash believes that it is both, while Nitin and Shanaya think it is a permanent shift. “There is definitely a reactionary element—after years of hyper-polished, overly curated wedding imagery, people needed something real. But beyond that, it signals a long-term shift in sensibility,” shares Akash as he adds, “As audiences become more visually literate and emotionally aware, authenticity is no longer a trend - it’s a value. Candid, unfiltered storytelling isn’t replacing structured photography; it’s reshaping the balance. And that shift feels lasting.”
Meanwhile, Nitin and Shanaya highlight that once people taste honesty, they don’t want to go back to pretending. “Over-polished imagery had its time, but storytelling always wins in the long run,” Nitin says to which Shanaya concludes, “Weddings will keep evolving, but emotion will always stay relevant. Photo dumps aren’t a trend—they’re a return to truth.”