- Avarna Jain,
Chairperson RPSG Lifestyle Media
Saregama and Bhansali Productions Forge Partnership to Build Next-Gen Entertainment Powerhouse
Strategic investment secures exclusive music rights and expands content slate for acclaimed filmmaker's studio
Under the new arrangement, Bhansali Productions will keep full creative control while Saregama offers governance oversight and financial management.RP-Sanjiv Goenka Group
Saregama India Ltd has formed a partnership with Bhansali Productions Private Limited. This marks an important move in India's entertainment industry as the deal involves a significant equity investment and combines the strengths of both powerhouses.
The partnership merges Bhansali Productions' renowned storytelling with Saregama's leadership in music and live events. Together, they aim to create a new type of media and entertainment company. Founded in 1996 by filmmaker Sanjay Leela Bhansali, the production house has made iconic films like Devdas, Padmaavat, Gangubai Kathiawadi, and the Netflix series Heeramandi.
According to the agreement, Bhansali Productions will exclusively sell all future film music to Saregama based on a predetermined formula. This approach removes the need for competitive bidding and ensures Saregama a reliable flow of high-quality content. It also helps Saregama manage acquisition costs while gaining long-term market share in new music.
The investment will allow Bhansali Productions to greatly increase its content offerings while keeping intellectual property rights for all future films. The studio has ambitious plans for more than 10 feature films over the next three years, including Love and War, featuring Ranbir Kapoor, Alia Bhatt, and Vicky Kaushal.
Bhansali Productions showed strong financial performance in FY25, reporting revenue of ₹304 crore, EBITDA of ₹60 crore, and a profit after tax of ₹45 crore. This investment is expected to boost Saregama's earnings per share by FY27 and improve margins in both music and video.
As part of its ongoing strategy, Saregama will gradually reduce its in-house film production over the next one to two years, focusing more on strategic partnerships like this one. Under the new arrangement, Bhansali Productions will keep full creative control while Saregama offers governance oversight and financial management.
"In Saregama, we have found a partner that understands the philosophy of meaningful cinema," stated Sanjay Leela Bhansali. Avarna Jain, Vice Chairperson of Saregama, highlighted that the partnership aligns with the company's goal of working with some of India's best creative talents while providing value to shareholders. Kotak Investment Banking acted as the exclusive financial advisor for this transaction.
Where we give you a fast-paced look into everything you should wish list when you start to think about marriage. What to buy and how to dress, along with modern mithai and the homegrown fragrance makers to bookmark. Make special note of the feature on alta.
It has everything you need to make your wedding special. From the big comeback of red and pink in bridal wear to how the cool kids are wearing corsets to the celebration, there is only one way to get ready for a wedding —with enjoyment.
This section is a building block, a step to a better life. A place where we have all the answers. Or at least the beginning of a great conversation.
This needs very little description. It has travel with a special focus on incredible India, and a collection of wedding albums, sourced randomly, but collected with abundance because happiness has no limits.
