- Avarna Jain,
Chairperson RPSG Lifestyle Media

A bridal bouquet is more than just a pretty cluster of blooms—it’s a symbol of love, joy, and the promise of new beginnings. And as brides step confidently into their ‘comfy era’, even this age-old tradition is getting a stylishly practical upgrade. Bouquets are now being reimagined as purse-like creations—top-handle arrangements or floral bags that loop effortlessly over the arm, keeping your hands free while still looking beautifully bridal. This clever (and equally romantic) twist on the classic bouquet perfectly reflects today’s bride: someone who honours tradition, yet isn’t afraid to add a playful, modern spin of her own.
What makes these bouquet bags especially appealing is how seamlessly they blend form with function. Designed to be carried rather than clutched, they allow brides to move freely—whether it’s greeting guests, holding a loved one’s hand, or navigating a packed dance floor—without constantly worrying about where to place their flowers. Think sculptural handles wrapped in blooms, soft cascades spilling from delicate frames, or compact floral pouches that feel as chic as a couture accessory.

Aesthetically, these floral handbags open up a whole new world of styling possibilities. From minimal white roses arranged in a sleek handle for modern city weddings to lush, garden-inspired blooms spilling out of woven or metallic bases for destination celebrations, there’s a version to suit every bridal mood. Some brides are even opting for keepsake-worthy designs, where the structure of the bouquet can later double as a decorative piece or be repurposed long after the wedding day.

More than just a trend, the bouquet bag speaks to a larger shift in bridal fashion—one that prioritises comfort, individuality, and thoughtful design. It’s about feeling at ease while still feeling extraordinary. In embracing these purse-like blooms, brides are redefining what it means to walk down the aisle with confidence, proving that practicality and romance can, indeed, go hand in hand.