Radhika Merchant Serving the Modern Day Minimalist Bride Look At the Swadesh Store Launch

What's in a name?
Turns out, everything!

- Avarna Jain,
Chairperson RPSG Lifestyle Media

For Manifest to become one of Cambridge Dictionary's most viewed words of 2024 — 1,30,000 hits and counting — it means some of us must have Googled it at least once. I know, I hit that search button over and over again
because each time I looked at it, I saw a new meaning.

- Avarna Jain,
Chairperson RPSG Lifestyle Media

Putting together a homegrown title at a time when the demise of print has been long announced may seem surprising...
...but it has long been a dream of mine to give India a magazine it deserves. A magazine that is the country.

- Avarna Jain,
Chairperson RPSG Lifestyle Media

And nothing, absolutely nothing, represents India more than our weddings.It is a time when families are brought together. Traditions come alive as they are adapted to each couple's beliefs. And lives are joined in a way that the romantic in me still enjoys.

- Avarna Jain,
Chairperson RPSG Lifestyle Media

The fact that it comes with band, baaja and baraat — what's not to love?And that is the reason our first issue celebrates:
THE NEW BRIDE.

- Avarna Jain,
Chairperson RPSG Lifestyle Media

If you look at
'Curate Beautiful, Create Happy'individually, they are powerful but when you put them together, they become a promise. While each section is dedicated to a word, I hope you will see this as your first of many handbooks for happiness.

- Avarna Jain,
Chairperson RPSG Lifestyle Media

Where we give you a fast-paced look into everything you should wish list when you start to think about marriage. What to buy and how to dress, along with modern mithai and the homegrown fragrance makers to bookmark. Make special note of the feature on alta.

- Avarna Jain,
Chairperson RPSG Lifestyle Media

It has everything you need to make your wedding special. From the big comeback of red and pink in bridal wear to how the cool kids are wearing corsets to the celebration, there is only one way to get ready for a wedding —with enjoyment.

- Avarna Jain,
Chairperson RPSG Lifestyle Media

This section is a building block, a step to a better life. A place where we have all the answers. Or at least the beginning of a great conversation.

- Avarna Jain,
Chairperson RPSG Lifestyle Media

This needs very little description. It has travel with a special focus on incredible India, and a collection of wedding albums, sourced randomly, but collected with abundance because happiness has no limits.

- Avarna Jain,
Chairperson RPSG Lifestyle Media

This first issue has a lot more, including a carefully edited address book of everything you need to make your wedding perfectly 'gramworthy! But it doesn't stop there. Each issue will be different because each one of you is unique.
Because we manifested this difference, now we will celebrate you.

- Avarna Jain,
Chairperson RPSG Lifestyle Media