- Avarna Jain,
Chairperson RPSG Lifestyle Media
Jaipur Rugs Collaborates with Vimar1991 to Transform Rare Couture Yarns into exquisite rugs
The collection is a bold and poetic expression of material and cultural dialogue.
Jaipur Rugs launches new collection in collaboration with Vimar1991. Instagram
Jaipur Rugs has collaborated with Vimar1991, the esteemed Italian textile house owned by Chanel, to launch a new collection titled The Atelier Collection. It is a bold and poetic expression of material, mastery, and cultural dialogue.
Conceived as a meeting of two worlds, The Atelier Collection brings together the precision of Italian textile innovation and the depth of Indian artisanal heritage. Comprising eight exceptional rugs crafted in acrylic, the collection balances resilience with refinement, offering a contemporary material expression elevated through rare design and intricate craftsmanship. Eight acrylic rugs come to life in rare couture yarns, where craft meets couture.
At its core lie exclusive fancy yarns developed by Vimar1991—synonymous with haute couture excellence. Infused with sequins and lurex, these luminous yarns introduce a subtle interplay of light, texture, and movement. What begins as innovation in an Italian atelier is ultimately realized on Indian looms, where human touch transforms material into emotion.
Handcrafted in Rajasthan by the master artisans of Jaipur Rugs, each piece is created using a thoughtful combination of Sumak and hand weaving. The surface builds a subtle sense of depth and texture, where Sumak adds intricate detail while the weave keeps the rug light and balanced. Rooted in generational knowledge, this approach gives every rug a distinct character shaped through patience, skill, and time.
The design language of the collection is both refined and evocative. Elegant geometries meet a sophisticated palette of pinks, reds, garnet, and crimson—reinterpreting traditional Indian hues through a contemporary lens. The result is a series of rugs that command presence while maintaining harmony, effortlessly defining modern living spaces.
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