- Avarna Jain,
Chairperson RPSG Lifestyle Media
Papa Don’t Preach Unveils a Dreamlike Retail Escape in the Capital
This whimsical flagship is a must-visit for all brides-to-be!
Papa don't preach
The first thing that grabs your attention about Papa Don’t Preach’s new atelier is the colour. The façade is bursting with a colour palette pulled straight from a Wes Anderson film, featuring lavender and sage that rise in rippling curves, carved with shells, coral, and mythical sea creatures. It’s one space you can’t walk past without slowing down.
Creative Director and Founder Shubhika Sharma joined forces with DesignHex founder Shimona Bhansali to bring to life an imagined underwater world, built from panels of nearly two tonnes of sustainable composite natural wood. The atelier’s design mirrors the brand’s Mumbai flagship store in Kala Ghoda to an extent, but once you enter the store, it’s a different experience altogether.
The store is a living, breathing space accented with muted pastel hues that feel plucked from a Willy Wonka dream. Inside, blush and smoky pink walls draw you in, while pale columns rise in the shape of tree trunks and branches, forming a canopy.
The blush-tinted walls with gentle greens swirl and textured stone floors cradle visitors on a candy-coloured cloud. Underfoot, the pink-and-white marble is punctuated with slim bands of microconcrete, featuring rows of embellished lehengas and metallic dresses that catch the light filtering through large windows.
Every corner of the atelier invites discovery. Curved shelves display delicate accessories as though they’ve been plucked from the ocean floor, while softly glowing lamps resemble drifting jellyfish, casting playful shadows across the floor. The air carries a subtle, comforting scent of sandalwood and sea salt, grounding the whimsy in tangible luxury. Plush velvet seating in soft lilac and muted teal offers moments to pause, admire, or dream.
Even the mirrors are framed in iridescent shells and sculpted coral, reflecting both the garments and the imagination behind them. Here, design, storytelling, and couture intertwine seamlessly, turning shopping into an enchanting voyage.
As the sequins and gold threads flicker like fleeting stars, you’d feel as if you’ve entered fairytale land. It’s a space that feels as alive as the clothes it holds, where fantasy and craftsmanship come together to redefine what luxury can feel like today.
Where we give you a fast-paced look into everything you should wish list when you start to think about marriage. What to buy and how to dress, along with modern mithai and the homegrown fragrance makers to bookmark. Make special note of the feature on alta.
It has everything you need to make your wedding special. From the big comeback of red and pink in bridal wear to how the cool kids are wearing corsets to the celebration, there is only one way to get ready for a wedding —with enjoyment.
This section is a building block, a step to a better life. A place where we have all the answers. Or at least the beginning of a great conversation.
This needs very little description. It has travel with a special focus on incredible India, and a collection of wedding albums, sourced randomly, but collected with abundance because happiness has no limits.
