- Avarna Jain,
Chairperson RPSG Lifestyle Media
Because bridal magic comes in every hue…

If you are a bride who dreams in lilac sparkles instead of scarlet silks, or if Anushka Sharma’s soft blush Sabyasachi moment has lived rent-free in your head ever since, you already know red is not the only route to ‘bridal’. From whimsical applique to ivory pearlwork, these designers are serving lehengas that let you walk down the aisle in colour, character, and unapologetic style.
Imagine lilac shimmer, ivory pearlwork, or a playful burst of colour that feels truer to their style. These Indian brands are redefining what a wedding lehenga can look like and making your wedding shopping a lot more exciting. So, if you are looking to walk down the aisle in something unexpected, these designers are creating lehengas that prove bridal doesn't need to mean crimson.

Buy it here.
For the bride who loves whimsy and colour. Aisha Rao’s multi-coloured tissue appliqué lehenga is a patchwork, with a katori blouse and airy tulle dupatta, perfect for someone who wants a playful yet statement-making bridal look.

Buy it here.
For maximalists and risk-takers. This lilac mermaid cut lehenga is embroidered with crystals, 3D florals, and shimmering beads. The signature butterfly blouse and tissue organza dupatta create a futuristic bridal fantasy, ideal for those who want drama and individuality stitched into every detail.

Buy it here.
Tarun Tahiliani’s ivory pearl and sequin embroidered kalidar lehenga is ethereal and timeless. It is light, layered, and luminous and for brides who want grace, fluidity, and opulence without a drop of red.

Buy it here.
For traditionalists who want a twist. The rani pink zardosi and cutdana embellished lehenga delivers rich craftsmanship but in a jewel tone alternative. It balances regal heritage with a bold hue, making it a standout choice for brides who want vibrance beyond vermilion.

Buy it here.
Rooted in traditional Indian artistry, the magenta and green pairing feels both festive and timeless. The vegan silk base lends the outfit a soft sheen and graceful movement, making it a natural choice for wedding celebrations and evening affairs.

Buy it here.
For brides leaning toward subtle sparkle. The soft berry embroidered lehenga blends sequins, pearls, and checks in a muted yet glamorous palette. It is contemporary, delicate, and ideal for brides seeking understated allure.