We’re Crushing On these Homegrown Demi-Fine Jewellery Brands

When you are prepping to be a bride, the focus is always on the excess, especially jewellery that stands out or a necklace set and its additions, which match your trousseau. But long after the wedding is over, we rarely can repurpose the pieces we first laid our eyes on...

The Rise and Rise of Demi-Fine Jewellery

A few years ago, as consumers only had two options—either choose luxe fine jewellery or affordable ones, which can be disposed of after a few uses. Cut to now, there is also a mid-range market rising, which delivers traditional, modern, dainty, and extra AF pieces to suit every kind of taste and budget. Also, they come with longevity. In fact, in India, there have never been more brands offering such gorgeous pieces at inclusive prices.

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To pull brides and their bridesmaids, or anyone who loves jewellery just like us, from the vicious cycle of buying jewellery but without a purpose, we are curating a swathe of demi-fine jewellery brands. These are trend-led, affordable pieces using precious metal and do look and feel like the real deal.

Indian Demi-Fine Jewellery Brands To Watch Out For

Olio

This Kolkata-based brand is run by a duo, namely Ashna Singh and Sneha Saksena. Creating modern heirlooms which have strong design elements inspired by the South Asian community—Olio is one for the keeps. You ask us why? Think of Jahangir's special zodiac coins, unique charms inspired by ancient amulets, or even a choker inspired by ghunghroos. We particularly love their Bichhoo Earrings that has been handcrafted with enamelling and feature scorpions. They also have a few interchangeable designs and will soon be hosting a pop-up in New Delhi in the coming weeks.

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Tiramisu

With a dedicated team of 20 artisans in Jaipur, Tiramisu crafts gold-plated pieces and anti-tarnish designs. You’ll find unique handcrafted jewellery pieces, like pendants, earrings, rings, necklace sets, bangles, haathphools, and maang tikkas. Everything you’d need for a wedding! From Kundan to modern aesthetics—Tiramisu has you covered. On our lust list is the Liana Geometric Diamond SP Bangle, which will look great with a stack of other golden bangles. Also, if you want to stand out, we highly recommend their Bhumi Sp Stone Polki Jadau Kamar Patta (perfect for South-Indian brides!).

Anu Merton

Anu Merton’s designs are inspired by India’s beauty and her own personal jewellery. All the jewellery present on her website is handmade and is only available in a limited number of pieces. It’s crafted and moulded with love in Jaipur. We love the Chiraiyya Necklace, which is so dainty and would look stunning with a pristine chiffon sari. Also, their polki rings, such as the Chaand Phool Nizam Ring and the Mahfooz Ring. For the minimalists at heart, the Chaukor Rukhsana Ring will make for a great option. If you’re looking for dainty pieces for a friend’s roka ceremony or even yours...look no further!

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Zariin

If you love charms, little details that define your tastes and choices, Zariin will be the perfect option for you. Whether you are opting for jewellery for your main wedding day or even sangeet, this homegrown label has amazing curations. Run by Vidhi and Mamta Gupta, turns to Zariin for bangles and statement-making chokers. We love the Divine Charm Bangle and Rani Lotus Choker Necklace in Pink Enamel, which will go well together and work with a plethora of ensembles. However, for more contemporary options, check out the Power Goddess Bracelet, which will also make for a sweet gift for your bridesmaids.

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Janvi Sachdeva

Another underrated brand you should watch out for, known for their distinctive 92.5 silver creations, is Janvi Sachdeva. For the modern bride looking for modern pieces, Janvi Sachdeva has many Art Deco designs. We love her Messalina Necklace, Amaryllis Necklace, and Boulevard Necklace. They also recently launched a new collection called the Symphony of the Wildflower, capturing the essence of flora and fauna. Think vibrant gemstones marrying sterling silver—it's wearable art.

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Theaa Jewellery

A brand that launched a few years ago and is helmed by Palak Devpura. The brand makes for a great option if you're looking for baroque pearl necklaces. They also have a host of options allowing you to pick pieces which will help you layer other pieces. The best part? They are anti-tarnish and have 18-karat gold-plating. The brand is based out of Jaipur.